Jan looked at 150 businesses, deep-dived on 30, and closed a six-figure health and beauty e-commerce brand by turning every red flag into a green flag – and shares the exact negotiation moves, due diligence lessons, and growth strategies that made it happen. From negotiating dead inventory out of the purchase price and unlocking a dormant email list, to navigating tariffs and launching paid ads from day one – this is the unfiltered case study first-time buyers need to hear.