EP 060 – Designing Your Ecommerce Website For More Sales With Chase Clymer

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Episode Highlights:

  1. First steps to take when buying a site [02:45]
  2. Site traffic is largely affected by design & user experience [04:17]
  3. Top-line navigation is largely overlooked [07:56]
  4. What links should you show in the top navigation and the footer? [08:45] 
  5. Organizing your product pages well for an easy customer journey & better conversion rates [11:00]
  6. The next steps to balance the design, branding, and data layout of your site [16:17]
  7. AB Testing as a means to figure out which layout has better conversion rates [20:20]
  8. Which comes first: site optimization or creating ad campaigns? [24:58]
  9. Site performance is an important factor to consider before sealing the deal [27:41]
  10. A look at marketing for Shopify & eCommerce stores [30:05]
  11. Content doesn’t have to just be professional – it needs to be honest [34:00]


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Guest Info:

Guest Image_Chase Clymer



Chase Clymer is the Co-founder of Electric Eye, an agency that increases sales for eCommerce brands. He is also the host of Honest Ecommerce, a weekly podcast, community & educational resource providing online store owners with honest, actionable advice to increase their sales and grow their business.




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