Ep 155: How To Build a $1.6M Content Website In 12 Months With Mark Mars

How would you like to start an online business and, within 12 months, be earning $40,000 per month?

Mark Mars from Niche Website Builders helped start and build a client’s content website that is now worth $1.6 million and makes $40,000 per month in passive income. Mark and I sit down over a podcast to talk about how they did it.

We discuss their Tomb Raiding SEO strategy for creating content for niche websites. This SEO strategy helps them with their keyword research and allows them to rank for more relevant keywords with the content they create. We also talk about when you should build backlinks for your website, what type of backlinks to build, and how to build them,

This is an incredibly valuable podcast; if you own a content website, you would be crazy to miss it. Tune in by watching the video above!

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Episode Highlights

05:00 $0 online to building a $1.6M business in 12 months making $40K per month

10:30 How to grow a content website from $500 to $1,000 per month

15:30 When should you start building backlinks for a content website

16:15 Tomb raiding SEO & keyword research Mark & Niche Website Builders use

21:30 How much content should you publish to make over $1000 per month

24:45 How much content should you publish (minimum per year)

27:00 Setting yourself up for success by backing a winning horse

30:45 What stage to start focusing on building your DR (Domain Rating)

Courses & Training

Courses & Training

Key Takeaways

➥ Mark Mars explains that investing in a domain can help bypass the sandbox period and accelerate success. He then mentioned a case study where his client bought the domain at a seemingly high price, but it had valuable backlinks that helped scaled the site. 

➥ When it comes to frequency of content publishing, Mark explains that the timing for implementing link building strategies can vary depending on factors such as niche, website, and revenue model. He acknowledges that there is no one-size-fits-all approach, and that each situation is unique.

➥  Mark Mars highlights the importance of considering link building when reaching a certain point with a website. While many sites may not need extensive link building due to sufficient content and organic growth, new domains may require link building earlier. He mentioned that the initial links obtained have a greater impact compared to later ones. 

Mark Mars Niche Website Builders

About The Guest

With a passion to lend a helping hand to affiliate marketers, Mark Mars co-founded Niche Website Builders in 2019. The primary goal of the company is to assist individuals in building profit-generating content pages. Being in the IT industry since 1997 and working for Microsoft as a Senior Application Development Consultant for almost ten years, Mark will surely help you get results!

Connect with Mark Mars

Transcription:

Jaryd Krause:

Mark, welcome back.

Mark Mars:

Hey, Jared. How are you doing?

Jaryd Krause:

Yeah, good. Thank you. How are you?

Mark Mars:

Yeah, very well, very well. Happy New Year.

Jaryd Krause:

That's good. So we have some awesome things to talk about. I'm just really excited. Before we even discussed pre-recording what we were going to chat about, I had some really cool questions that I wanted you to ask and that I'm still going to ask as well. But for those who are listening, go back to episode 109 that I did with Mark Mars on how to structure your content. And now we're going to talk about scaling, which is going to be fun.

First and foremost, one of my first questions I had for you, Mark, was, What's one case study that we could use of a client that you have, that you've gotten great results with, that we can break down and I can ask questions within how you actually evolved, how you got that result for this client? So tell us, in one or two sentences, what's one of the case studies we'd like to use that we can use? can break down to explain how to go from a couple hundred dollars per month to, you know, ten thousand dollars or more.

Mark Mars:

Yeah, so I mean, the best, the runaway best kind of case study I guess we've got right now is Clayton, who started working with us just over a year ago. So it was like November, December a year ago. And he started from zero. We built a site for him. He bought an old domain and built a site on it. And it's over the course of a year. It's kind of like we scaled that up with him. And we're going to the tactics and stuff like that, but it's now only just under $40,000 a month, which means, you know, a 40x multiplier means it's about $40,000, $1.6 million, or something like that right now, so not bad for a year's work.

Jaryd Krause:

It's amazing to work for years. And I'd love to, I want to break that down. So he's gone from within one year buying an age domain and making 40 grand a month to having an asset worth 1.6 million.

Mark Mars:

Uh-huh.

Jaryd Krause:

Now people will listen to this and be like, Get me this now, please, or Sign me up, Mark.

Mark Mars:

Yeah, yeah.

Jaryd Krause:

But that's aggressive growth. Uh, and there are some things that. between going from that zero to $40k a month with this asset value. And some people can't stomach spending how much money he may be spending on that aggressive growth.

Mark Mars:

Yeah.

Jaryd Krause:

And I know that the more the business earns, the more he can roll into it and stuff like that. But let's break that down. So how did he choose a domain? How did he choose a domain?

Mark Mars:

I mean, in reality, we started with three or four sites with him. So he was; he's brand new to the website and the best in the world, which makes it even better because it's his best site. So he's got high expectations for the next one, right?

Jaryd Krause:

Oh yeah.

Mark Mars:

I guess the disclaimer is like, You know, this doesn't happen every time. And, you know, although we've had more modest successes where people are on the way and we've got clients who've managed to quit their job through working with us, we still like to build sites with them. You know, they're not all right. They don't all get to 1.6 million after a year.

Jaryd Krause:

Mm-hmm.

Mark Mars:

It just doesn't work like that. But so we started working with him on like four sites because he was really keen to get a portfolio going. But this site in particular was clearly taking off faster than the others, and we worked on all of them on H-Demain. So we're very fond of H-Demain and these website builders. They can very much reduce the time for which you start making money and the sites start to take off.

Jaryd Krause:

Yeah.

Mark Mars:

You can bypass that sandbox period, or it can help you bypass that sandbox period. But this was clearly shown. It was a winner. And if you do have the investment, it's quite a good way of doing it. It's the way Adam and I work quite often. He's spun up a bunch of sites over the course of a year. And one or two will show clearly that they've got more traction than the others.

So then you just direct your attention and investment toward those that are taking off. So this one was clearly taking off. He bought the domain himself. auction, and he got it for what seemed at the time a ridiculous price because Adam and I were watching this domain on auction as well, and we were interested in it, and we pulled out before he did. I won't say what he spent; it was a lot, and the domain was good.

Jaryd Krause:

Okay.

Mark Mars:

I think it's fair to say that. I mean, except that this domain was particularly good because it was to do with a famous individual connected to a famous individual. And therefore, it had loads of really high quality backlinks associated with it. So their domain authority, or the domain rating of the site, wasn't particularly high, but it did have some really good quality backlinks, and it was connected in this way. You wouldn't have necessarily said this was dead, and you can still have great success with domains that cost you one or two thousand dollars. I've got one in my portfolio.

Jaryd Krause:

Yeah.

Mark Mars:

After a year of doing 300,000 sessions a month, It was a DR12, and it cost me like, you know, very low four figures to acquire that one. And I'm not link building, and I'm like 300 posts, and it's 300,000 sessions.

Jaryd Krause:

Hmm

Mark Mars:

That was nothing particularly special, but he did, And he said at the time—remember he said, I think I probably overpaid for this one, but like, here you go. Let's build a site on it.

Jaryd Krause:

Mm-hmm.

Mark Mars:

And I think he was kind of attracted to the fact that he'd be connected to this famous individual.

Jaryd Krause:

Yeah.

Mark Mars:

Kind of helped. So just because he did pay a lot for that doesn't mean that was the reason necessarily for the success that he wasn't because he paid a lot. That was the reason.

Jaryd Krause:

Oh, of course.

Mark Mars:

If that makes sense.

Jaryd Krause:

Yeah, it was overpriced, but all the other things stacked in his favor, right?

Mark Mars:

Mm-hmm.

Jaryd Krause:

I am sure you will be able to create some content and a good website. It already had some premium links to that domain.

Mark Mars:

Uh-huh.

Jaryd Krause:

But getting more premium links with a new site as well. There are so many things that he would have stacked in his favor to get to that point.

Mark Mars:

Yeah.

Jaryd Krause:

Now I want to ask for somebody who's listening, and they're like, All right, cool. site and I'm making a couple of hundred dollars, maybe they're making $500 a month. They want to double their business, right? And of course, they want to get to the 40 grand a month range as well. But there are some steps you need to take to get there. What does it look like going from $500 a month to $1000 a month in terms of how much content somebody should be, you know, publishing? And then, at what stage do we start? looking at link building, guest posts, and all that sort of stuff.

Mark Mars:

Yeah.

Jaryd Krause:

And I know this is going to be very subjective.

Mark Mars:

Yeah.

Jaryd Krause:

It depends on how many there are. This is going to be general advice. So this is a disclaimer because not every niche is the same, not every website is the same, and not every business model in terms of revenue is the same, right? And so I'm going to go ahead and do some of the other things.

Mark Mars:

Yeah, sure. So, I mean, it depends on so many different factors. Like, you know, we've seen sites with, you know, 50, 100 posts doing, you know, a lot of sessions. And then we've seen sites that have hundreds of posts that are not, you know, equivalent, like equivalent numbers.

Jaryd Krause:

Mmmm.

Mark Mars:

What I would say is that, you know, when we work with our age domains, we kind of just ignore, for the most part, or always, that there's generally some lower hanging fruit. There's enough low hanging fruit for the authority of the domain to go after content.

Jaryd Krause:

Yeah.

Mark Mars:

A long period before you have to start.

Jaryd Krause:

Yeah.

Mark Mars:

Before you drain that dry and go, right now we need to compete.

Jaryd Krause:

Mm-hmm.

Mark Mars:

We need to start thinking about link building. You know, I would say that most of the time we never get to that point where we need to invest in that niche because, generally, there's enough to go on and we can do that. Now, if you're starting from scratch with a site with no domain authority, like it's a brand new domain, then at some point you're going to have to consider that, probably a little bit sooner. And the thing about links is that the first ones you get are going to make the most difference, because if you're going from zero to five or zero to 10 links, it makes a much bigger impact than going from 250 to 260 links.

Jaryd Krause:

A great point. I want to come back to something that you said that I hope people heard is that when you get to a certain point with content and you want to start ranking for harder keywords, I guess you would call them or keywords.

Mark Mars:

Yep.

Jaryd Krause:

You need to, you know, you want to build a bit of authority so you can, you can actually rank for those. This is, this is something very, very important for people that are around that. a couple of hundred dollar range is they, they may be starting off with trying to rank for two higher keywords and not getting those rankings. And that's one reason, right?

Mark Mars:

Yep.

Jaryd Krause:

So how does one work out the ratio of authority versus ranking one, you know, ranking for higher or harder keywords to rank for? How do you go about it? How do you go about that? What do you think about that? That somebody could take it away and use it themselves?

Mark Mars:

Yeah, so yeah, a couple of things there. I think one, it's worth considering that. And a lot of sites that we start now, but all of the sites we start now, especially if we're starting on a fresh domain, we talk about creating informational content first. So don't go after commercial kinds of content because that's just generally a harder space to work in.

Jaryd Krause:

Yeah.

Mark Mars:

The informational content And we found as well that once you go over the information of the content, you can start to build some traction, you can start to get some traffic, Google starts to take notice, and once you've done that, then you start expanding out into commercial stuff and more challenges. If you want to go down the affiliate route, now that ad networks play so well these days, you might not want to; you might just carry on with the informational content. And increasingly, we're seeing that more and more clients are saying that the balance is definitely shifting more towards informational content.

Jaryd Krause:

Mm-hmm

Mark Mars:

Ranking compared to commercial content.

Jaryd Krause:

Yeah.

Mark Mars:

I've forgotten your question specifically about the balance; there was a second point.

Jaryd Krause:

So I agree. I like the fact that you like to go for informational content because it's easier to rank for commercial for people listening to that, you know, commercial and a product, people that spend like $10,000 to $100,000 a month just on those keywords, um, on ads, let alone ranking for, you know, those organically. So it's very hard to compete with a DR site.

Mark Mars:

Yeah.

Jaryd Krause:

Couple hundred dollars.

Jaryd Krause:

They're getting to a point where they're not really getting that much more traffic because they need to go for higher keywords or target higher keywords and rank for higher keywords with new content, but they don't have the DR to do so. How do they work out when they're at that level of, oh, I need to get a DR.

Mark Mars:

Yeah.

Mark Mars:

So I think, depending on the space that you're in, that could be quite a long time, right?

Jaryd Krause:

Yeah.

Mark Mars:

Something that we use quite heavily is a strategy for keyword research that we've given a special name to, just for fun, called Tomb Raiding SEO.

Jaryd Krause:

Thank you.

Mark Mars:

And the reason we call it Tomb Raiding is, the way that we do this is that we take a huge list, the biggest list that we can find—of all of our competitors within that space.

Jaryd Krause:

Mm-hmm

Mark Mars:

Metrics like domain rating, domain authority, trust flow, citation flow, yeah, what's the, yeah, domain authority, page authority. We get all of those metrics, and then we kind of add them all up for every single competitor, including ourselves.

Jaryd Krause:

Mm.

Mark Mars:

Where we sit in the competitive landscape. Like, where are we? That gives us a rough idea of our authority versus our competitors.

Jaryd Krause:

Mm-hmm

Mark Mars:

All of those that are below us in that list—all those clients, all those sites that are below us, go into those. And when we check out all of the key words and all of the pages that they're managing to rank for, we think, Well, if they're a lower authority than us and they're ranking for it, then we should be able to rank for it too.

Jaryd Krause:

Thanks

Mark Mars:

Right, well, we'll take those 20 pages from that site, those 25 pages from that site and those 30 pages from that site, and we're going to write content based on those topics as well, because if they've ranked, so should we, and that's why it's called tune rating, because we're like, stealing the best stuff from our competitors and using that to build a keyword plan.

Jaryd Krause:

Thank you.

Mark Mars:

Okay, I've done all that now. At that point, you know you might be getting some decent traffic, you might be ranking, and you might be getting some links naturally, which means your authority's going up.

Jaryd Krause:

Love it.

Mark Mars:

Once you've kind of exhausted those, maybe you need to start thinking, Okay, now I need some things so that I can jump at that list of competitors and then start rating the people a little bit higher up.

Jaryd Krause:

Oh, this is just such a juicy strategy, tomb raiding.

Mark Mars:

Ha ha.

Jaryd Krause:

You've just coined a term that you've probably had in the company and that is going to be out in the public. It's probably going to be talked about now.

Mark Mars:

Yeah.

Jaryd Krause:

Awesome.

Mark Mars:

And we have been doing that for about a year and a half, and we have been using this tactic for about a year and a half. Five or six months ago, we actually started talking about it, and we didn't have a name for it, but we had to explain it to people again and again, and it's multiple steps, like I just explained to you.

Jaryd Krause:

Thank you.

Mark Mars:

To our clients or to people to talk to you, and hopefully they get it because they've heard us talk about it before.

Jaryd Krause:

It's a very generic strategy that you can use for, like, any site, right? It's not specific to one niche, or one type of business model.

Mark Mars:

Mm-hmm.

Jaryd Krause:

It's great. It is, and what I love about this is that you don't need to go away and reinvent the wheel. These are all philosophies and principles that I like to teach my mastermind. You don't need to go away and try things and test them to see what's going to work.

Mark Mars:

Yeah.

Jaryd Krause:

Competitive research is so underrated. Some people don't even know how to do competitive research, and like he's talking about the jewels, they're just there in front of your face; you just need to know how to find them with that strategy.

Mark Mars:

Yeah, I think that's what it does, and it's really good for people who are just starting out. I think this is good because it gives you a very clear process for getting out there. There's a blog on our site as well, which is called What is to My DSU and has a video Session with it. So if anybody wants to check it out in more detail like that, We're going to go through every single step of how to do it there.

Jaryd Krause:

Cool.

Mark Mars:

If you're just doing keyword research, you say, Go and do keyword research, and then people open up a tool Like Drafts, and it's like, Well, they just have the nesco and keyword difficult to go on, but that can be so far out. Sometimes it works, sometimes it doesn't. It's definitely not a reliable metric.

Jaryd Krause:

Mm.

Mark Mars:

Low DR and then low competition keywords based on tools like that, and then they find out they're not ranking. And we found that this is way more effective than using competitors to say, Well, we can see they've done it. And the great thing about this as well, when you start thinking about it in a little bit more detail, is that to go away and just like what I call standard keyword research, we're just going into AHS, you're looking at the keyword difficulty scores and stuff like that. What you'll find anyway with a lot of sites is that 80% of your traffic generally comes from 20% of your content; the rest is nowhere and isn't ranking.

Jaryd Krause:

Yeah.

Mark Mars:

Evil, and it's kind of a numbers game.

Jaryd Krause:

Mm-hmm.

Mark Mars:

Well, what we're doing, if you think about it here, is going after the competitors; they've done all the hard work.

Jaryd Krause:

Yeah.

Mark Mars:

We found that we're getting a much higher success rate because we're taking all those 20% instead of trying everything else out as well.

Jaryd Krause:

I love it. So this is going to be another question. It's going to be very, very different depending on the business and the niche, but people who have a content site or want to buy a content site are like, Well, how much content do I need to actually publish a month? If I want to get from, say, $500 a month to $1,000 a month, we'll talk about how much you feel that publishing per month, how many articles per month should be published for that range.

And then let's move on to all the going from, you know, the 1000 upwards. What's a gym, like, what's your go-to answer for somebody? Yeah, I know you're gonna say it depends. We're gonna have to see how it performs, but let's start with X amount of articles. And what would that be? And what would that be? And what would that be? And what would that be? And what would that be? And what would that be? And what would that be? And what would that be? And what would that be? And what would that be?

Mark Mars:

Yeah, so we talked about, yeah, the answer I give is generally, well, it depends on two things, your budget and your ambition.

Jaryd Krause:

Mmm.

Mark Mars:

Clearly, the more that you can afford, the more content you've got, which means that we're going to rank for more keywords, you're going to get more traffic, and then you're going to get more revenue from it. And because Adam and I and our customers have been running portfolios for a while, we trust the process. So we'll start new sites. You won't see any traction, but we'll put a couple hundred posts on there. And then we'll work on the next one, and we'll put another.

Jaryd Krause:

Mm-hmm.

Mark Mars:

A couple hundred posts on there, and another couple hundred. And then wait, and then see what happens. Because I understand that people are just starting out, they've got to see it happening and do it a little bit. But, so we have, on our site, when you buy a site, the minimum one is like 30,000 words. And we don't do it for less than that, because I don't think you can even call it a starter site if you've got less than 30,000 words.

Jaryd Krause:

Yeah.

Mark Mars:

a site with just a couple of pages, Google's saying that's nothing, that's just like a landing page. There's nothing going to be of interest here.

Jaryd Krause:

Mm.

Mark Mars:

And you want multiple articles, on a similar topic because that builds topical authority. Well, if you've only got five articles, you don't have much topical authority because there's not much to go on. And so, we have monthly subscriptions, and the minimum monthly subscription is 10,000 words. We could do less, but, again, we just want to be realistic with people.

If you want 2,000 words a month, you're never going to get there. It's going to be such a long period of time before you get there. So, as we felt when we first graded niche websites, The minimum that we'd really recommend is that you actually get something at the end of it. Yeah, in a year's time, you've got 120,000 words, and that's kind of worth it. You should start seeing some traction from that. So that's kind of how we think about it.

Jaryd Krause:

Yeah, it's really hard. People are going to ask a question like, How much traffic are we going to get with 120,000 words? That's just impossible to answer because, like you said earlier, every niche is different. You may have hundreds of posts that get the same amount of traffic as something that has 50 posts or even fewer. So why do you say 120,000 words a year? You know, that's kind of, if it's 2000 words, an article, so that's five articles a month, right?

Mark Mars:

Yeah.

Jaryd Krause:

And so 120, so five, so that's like almost 60 articles a year. Why do you recommend that number for somebody to see a result? And what sort of result could you start to see in terms of where they're at compared to where they would be in a year? I'll just let you come up with the examples, I guess.

Mark Mars:

Yeah, so I think the reason we do it is because I think that's the way that you're going to see some progress.

Jaryd Krause:

Mm-hmm.

Mark Mars:

It'll be a slow process, it'll be gradual progress, but you'll see it month by month. And the great thing about this whole business model anyway is that once you start getting some income, you can reuse that to reinvest. You get to a point where it pays for itself to get bigger.

Jaryd Krause:

Mm-mmm.

Mark Mars:

And the asset just gets bigger or you never put any new money in. So now, as things start to take you over, you can start to fund that content monthly with the income that you're getting. And it kind of goes down and down over time until you're paying for it. Yeah, less than that; we feel like it's just going to take too long to get there. So 60 articles, that's a decent number of articles.

Jaryd Krause:

Mm-mmm.

Mark Mars:

Good start. And from what you could earn from that, like it really, it could be that you're earning after a year as well, depending on whether you had to come out of the sandbox and things like that, you could be as low as $50, or it could be as high as $1,000 or $1,500 at that point. Like it varies so wildly.

Jaryd Krause:

Yeah.

Mark Mars:

It depends on the niche. Although we always try to back the winning horse, as I mentioned before, in terms of starting multiple sites, that doesn't mean that if you only start one site, you can't get there in the end. Like I always say, if you're doing the right things, you just have to be persistent. Sometimes you just have to be more persistent with some sites.

Jaryd Krause:

Thank you.

Mark Mars:

But generally, if you're going to write things and keep going, and you've not picked some crazy niche, then you're going to get there in the end. But if you can, why wouldn't you back the winning horse on the one that's going to get you there quicker and more easily?

Jaryd Krause:

Yet.

Mark Mars:

That any other site just takes a bit more time sometimes.

Jaryd Krause:

That's right. You need to set yourself up for success. And this is what I tell people when they're buying a site. You can work, you can buy just any old site, and you can work super duper hard to get growth from it. Or you can learn how to buy a good website. And then the profit is made on the purchase.

Mark Mars:

Mm-hmm.

Jaryd Krause:

Finding out how to back, how to identify a winning horse. And when you buy a winning horse, you need to do less training.

Mark Mars:

Yeah.

Jaryd Krause:

Work, and it's going to get you a better result.

Mark Mars:

Mm-hmm.

Jaryd Krause:

You pay a little bit more, and you know how to find that diamond in the rough, but really the profit is made in the purchase, and that's going to be the same for a premium-age domain as well, right?

Mark Mars:

Yeah, for sure. I mean, again, like the domains, you don't necessarily know which one's going to go well and which one's going to go bad.

Jaryd Krause:

Yeah.

Mark Mars:

I think we will be fine when we say it goes bad because some just tend to behave a little bit more like a new domain where it might take six, seven months to come out of the sandbox, while others will just take a couple of weeks. So it kind of varies quite a lot. So when I say bad, like generally, you're still going to have that backlink profile ultimately, even if it takes a while to get there to actually start.

Jaryd Krause:

Thank you.

Mark Mars:

Traction.

Jaryd Krause:

Thank you.

Mark Mars:

The way we think about sites as well, I think there are a couple of ways that you can buy sites and different kinds of methodologies, like the way you're thinking about it.

Jaryd Krause:

Thank you.

Mark Mars:

That's done everything for you; it's already done, and you know that it's a solid site that's got, maybe it's on an upward trajectory, it's always been on an upward trajectory, and you're buying it at a point where it's going to continue to go up. And you know that if you just play it with more and more content.

Jaryd Krause:

Mm-hmm.

Mark Mars:

It's going to continue that trajectory. The other one is like, maybe, a flat line. Maybe it's like a house that you've got to fix up; It's like one that's like, Oh, run down. But if you know how to identify those things that you can fix to give it a lick of pain and turn it around, then you can kind of flip that side, Often more quickly, because you've done all you need to do, and then you can start to see, so turn that side around, maybe add a bit more content, and flip it quite quickly. Adam does that a lot.

Jaryd Krause:

Yeah.

Mark Mars:

The guy who flips is better than me, but he has good success with doing that.

Jaryd Krause:

Guys, if you haven't heard that podcast I did with Adam, Adam made 18 grand in four months, flipping sites. So check that out.

Mark Mars:

Sorry, yeah, he just flipped another one. He's had it for about four months, I think. For five months, he bought it for $60,000 and just sold it for $120,000 from doing up. It was one that was on AdSense. I think this is the one. Like he bought it, it was on AdSense, and he moved it to his OIC.

Jaryd Krause:

Awesome.

Mark Mars:

I did that just recently too.

Jaryd Krause:

So that's, yeah, 60 grand in five months. Yeah, he's done well, he's done really well. Maybe we'll have to get him back on.

Mark Mars:

Ha ha!

Jaryd Krause:

I want to come back to building a content site. Now, once people realize, All right, cool, I need to put in 10,000 words per month to sort of see a result within a year. At what stage do you start to mix in link building and building DR? I know that that's going to be subjective. I know that's, you know, when you get to a point that you want to start ranking for hierarchy words, that's the one stage.

But if you weren't to use that statistic or KPI, how would somebody think, All right, now that I've started producing 10,000 words and I'm publishing that and I'm going to get a result within a year, when should they start? Let's get some backlinks, and then we'll talk about what type of backlinks.

Mark Mars:

Yeah.

Jaryd Krause:

That down as well.

Mark Mars:

So again, it depends if they go for an age domain; then they might not need it for a long time. And it depends on the authority of the main you bought; the bigger the authority, the better.

Jaryd Krause:

Mm-mmm.

Mark Mars:

It really depends on how easy it is to rank some articles within that niche. So I think the way that you would probably do it is that you would write content and try to rank it, but you know, you've got to wait six to 12 months with a brand about whether you want to build links and things as well. I mean, that's not an extra clue, okay?

Jaryd Krause:

Okay.

Mark Mars:

Seeing that, it actually started to get some traction. And then you're going to go, Okay, well, okay, I'm ranking some of these easier articles. Can I continue to rank for some more of these articles through keyword research? And if you're finding that you're not managing to achieve that, then you probably want to build some links. But I would say anyway, within the first year, the first links are the ones that have the most impact. So build a few links anyway in that first month.

Jaryd Krause:

Mm-hmm.

Mark Mars:

And that could come from any number of things. That could be like, you know, kind of a directory kind of listing kind of link. We're just building up a kind of brand there, or social media profiles, and setting up a few of those.

Jaryd Krause:

Yeah.

Mark Mars:

But yeah, you can do a few things like that to kind of get things going.

Jaryd Krause: And when we're building links, obviously you've got to have at least the home page to send a link to.

Mark Mars:

Mm-hmm.

Jaryd Krause:

How do you determine what page you want to send your link to? You know, your top page, your second, and your third. Is it something that you kind of identify with, like this page, and we want to, you know, make sure we support it with another link? How do you work?

Mark Mars:

Yeah.

Jaryd Krause:

Out which, you know, link you're going to go for and where you're going to point it to?

Mark Mars:

Yeah, so we have different link building services that we think we use for different purposes, right?

Jaryd Krause:

Mm-hmm.

Mark Mars:

I won't go into what each one is yet; we'll probably cover that in a minute. But if you want to, the difference is that one, are you just looking to raise the overall authority of the site? So by raising the overall authority of the site, everything gets elevated. So, you know, your chances of ranking for keywords across all of your articles just increase because you're raising the authority of the site.

As long as you're kind of doing some good internal linking, say you're passing any link juice or anything that you do have on the site, like throughout, to those other pages, So that's one type of link building. The other is that you know you want to target very specific pages, which is why I think you were kind of leading.

Jaryd Krause:

Sorry, my camera has just died. I'll turn it back on in a second.

Mark Mars:

All right, I lost you for a moment.

Jaryd Krause:

Oops, so yeah, I'll let you keep going, but I'll get the editor to edit that part out.

Mark Mars:

Sure, shall I carry on now or...?

Jaryd Krause:

Yeah, carry on; I'll get this fixed.

Mark Mars:

Okay, so yeah, so we're, you know, the other type of link building is that you're trying to, you know, rank specific pages. And I think that's kind of where you're leading, and maybe the specific keywords that you're trying to rank. So the way that this, you know, you would want to do this is that you would take a look at, you know, if it's something at all like AHS, the top pages section, and you'd say, okay, well, what pages on my site are ranking maybe at the bottom of page one on Google or on the second page of Google?

Jaryd Krause:

Thank you. Thank you.

Mark Mars:

That if I just inject them with a couple of links, it will make all the difference and kind of push us up into the top half of the first page. Of course, you want to take things like the volume that you can expect and how much traffic you can expect into account. So you kind of want to take a look at that and take a look at, yeah, those articles or keywords that, you know, you're not far away from ranking for on the bottom of the page. page one, page two, and identifying those and pointing some links at those to, yeah, help push them onto the top of the first page.

Jaryd Krause:

Awesome, awesome. Let me just get this back on. Sorry about that. I don't know why. I don't know why.

Mark Mars:

Mm-mm.

Jaryd Krause: Oh, I'm out of focus. Thank you. Bye. Come on, is it going to do it? Nah. Alright, lemme... Yeah. Sorry about this. I'll turn it back on and see if it's going to play ball. I'm sorry about this. There we go. Cool, we're back on. Cool. I think we've just almost over delivered anyway, to be honest. Are you happy with how that went?

Yeah, cool, man. Cool. All right, well, I'll wrap it up. So that'll get edited out. Let's do that in terms of the different links that you're mentioning. Yeah. Cool. So Mark, there are different stages at which we can go away and get these different links. Oh, yeah. No, I'm recording. Yeah. Yeah. All right. So we'll start again.

Um, sorry, editor. Um, just Andre, just cut that bit out there. Um, so Mark, there are different stages that we can go through and, um, buy these links when it's the right time, obviously the start, when we've got nothing going on with our site, we want to build up the DR, and then we realize we're not ranking well for those other articles that we want to, the higher art keywords. What packages work differently, and why? Because you can just buy a backlink, you can say, Hey, I'll pay you money, can you link to this site, right?

And then there are other ways you can do it with guest posts and whatnot. What sort of ways do you build links? Which strategy works better, and when? Okay. Mm-hmm Mm-hmm. Mm-hmm. Yeah, well, when you think about it, it may lose a little bit of value when it gets linked from an external website to yours, but then you're adding more value and getting more ROI from that one link that you are getting from the external by internally linking to your other pages, right? Yeah. Mm-hmm. Mm-hmm. Thank you. Bye. Mm-hmm. Mm-hmm. and you're paying for those links, or you just put them out there and say, Hey, we've got this thing of value, and if you get chosen, you get chosen, and you get the link.

Yeah. Mm. Mm-hmm Yeah. Mm-hmm Yeah. Yeah, that's awesome. So there's going to be different stages in business growth when you should use different link building strategies. But Obviously, at the start, get some links to build your DR, and then as you want to grow, like, you know, if you want to get to that 40 grand a month from that premium age domain, start buying more premium links like the horror horror links because that's going to get you the growth faster, right? Yeah. Yeah. be covered across all boards there. Yeah. So Mark, thank you for coming on. Where can we send people to check out not only the link building services, but the content services as well?

Guys, check them out. If you haven't, if you listen to this podcast, you know that they've been around and getting people great results. And that's why we're praising them and why they're sponsoring the podcast. And I'm truly grateful for the work that you've done with the people in the Bob membership and also with mastermind clients. You know, whenever there's a recommendation via email or from somebody to somebody else, it's you guys. And I just want to say, Thank you so much. I really appreciate it.

Well, guys, check out the other episodes that we've done with Mark and Adam. Check out niche website builders. Check out their podcast. I've been on you guys' podcasts as well, And check out their services.

Thanks again mark and I'll speak to you soon.

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Host:

Jaryd Krause is a serial entrepreneur who helps people buy online businesses so they can spend more time doing what they love with who they love. He’s helped people buy and scale sites all the way up to 8 figures – from eCommerce to content websites. He spends his time surfing and traveling, and his biggest goals are around making a real tangible impact on people’s lives. 

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