Ep 178: Add $4.5M Per Year To An Ecommerce Businesses Using CRO with Jonny Longden

Scaling an online business is no JOKE!

Successful business owners know that it takes determination, persistence, hard work and the RIGHT STRATEGY to make it work!

This podcast episode could be a game-changer for your business. 

I have invited Jonny, a well-respected man in his field to share his insights on growing an ecommerce business.

Jonny Longden is Conversion Director at Journey Further, a performance marketing agency working with the world’s leading brands, including the likes of Liberty London, Krispy Kreme and Lick Home. During his 15 year career of improving websites with strategy, experimentation and data, he built and led the conversion team at Sky, as well overseeing the ecommerce strategy and operations at Principal Hotel Company.

We tackled how Jonny added 4.5M per year to a business through just one CRO change they made? We then break down CRO and talk about what tests you can run, how to test and track your user experience on your site?

We also discussed how to get great data and feedback directly from your consumers? What to do with that data and how all of this data is very powerful? Why is going deep into each data point more valuable than getting just ‘A LOT’ of different data?

Last but not the least, we talked about when to start doing CRO for your site and  when you should be doing PPC and why you should do these at certain times in your business?

Are you ready to scale your online business, if so hit the ‘Play’ button now!

Get this podcast on your preferred platform: RSS | Omny | iTunesYoutube | SpotifyOvercast | Stitcher 

Episode Highlights

03:17 About the successful brand!
10:49 Why you need to test what works
15:28 First steps for testing
24:14 More important testing!
32:44 Media buying

35:19 Where can you find Jonny?

 

About The Guest
 

Jonny Longden is Conversion Director at Journey Further, a performance marketing agency working with the world’s leading brands, including the likes of Liberty London, Krispy Kreme and Lick Home. During his 15 year career of improving websites with strategy, experimentation and data, he built and led the conversion team at Sky, as well overseeing the ecommerce strategy and operations at Principal Hotel Company.

 

Resource Links:

➥ Buying Online Businesses Website (https://buyingonlinebusinesses.com

➥ Download the Due Diligence Framework (https://buyingonlinebusinesses.com/freeresources/)

➥ Visit Niche Website Builders and get EXCLUSIVE OFFERS as a BOB listener (https://www.nichewebsite.builders/bob/)

 

Connect with Jonny Longden:

https://testeverything.journeyfurther.com/

https://www.journeyfurther.com/

https://www.linkedin.com/in/jonnylongden/

 

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