Have you ever come across an advertisement that is poorly written, confusing, and hard to understand? We know how it ends – a complete disaster.
How about an email marketing campaign that is well-written but gets a low response and click-through rates. What could be the issue?
That’s why in scaling a business, one of the most important things that you should have is great communication skills.
It’s not just the ability to convey your message clearly but also how to influence and persuade your customers or audience.
Joining me today in this exciting episode is the communication expert Kim Arnold who is the founder of the world’s no.1 email writing training course, Email Engagement. It is available as a licensed programme, organisations can train all their staff to write emails that build relationships, engage and get results. Kim also works directly with leading organisations to help them connect faster with their stakeholders and get the results they need. She helps thousands around the world transform their virtual and in-person communication, so they can persuade, influence, and make their messages stick.
We have discussed the scary stats on how much time you spend in your inbox and how to reduce that? Why do you need to level up your email skills which can help you get better results in business? How to grab attention and why is that important?
We also talked about how to keep emails short and sweet and why is that the key these days? What are the nifty tactics and strategies that you can write in your emails to get people to take some sort of action? What are the cool ways to sign off on an email? How to actually connect with the person you are emailing to?
Listen to this podcast now and know what it takes to craft a message that convinces people to take action.
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Episode Highlights03:53 Who is Kim?
04:51 Email communication & why it’s important
07:04 Rules for online communication you must know
11:31 Key to grab someone’s attention
16:33 Connecting deeper thought conversations online
26:55 There is always more!
35:34 What can you expect in Kim’s book?
Communication expert Kim Arnold is the founder of the world’s no.1 email writing training course, Email Engagement. Available as a licensed programme, organisations can train all their staff to write emails that build relationships, engage and get results.
Her clients include Accenture, Shearman and Sterling, and JPMorgan.
Kim also works directly with leading organisations to help them connect faster with their stakeholders and get the results they need. She helps thousands around the world transform their virtual and in-person communication, so they can persuade, influence, and make their messages stick.
Her book ‘Email Attraction: Get What You Want Every Time You Hit Send’ was shortlisted in the Financial Times’ Best Business Books. Kim is regularly featured in the media, including in Forbes and on BBC Radio and CNBC.
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Connect with Kim Arnold:
➥ Email Engagement Programme: https://www.kimarnold.co.uk/email-engagement/
➥ Email Attraction the book: https://www.kimarnold.co.uk/email-attraction/
➥ Kim Arnold Consulting and Training: https://www.kimarnold.co.uk