Ep 184: Wix SEO Explains How To Win Traffic By Understanding Google Concepts with Mordy Oberstein

Being on top of the Search Engine Results Pages is truly a challenge. Many online businesses think that they know it all and have done it all but they were wrong. 

Mordy Oberstein came over on the show to enlighten us on the Google concepts affecting SEO. 

Mordy is the Head of SEO Branding at Wix. Concurrently he also serves as a communications advisor for Semrush. Dedicated to SEO education, Mordy is one of the organizers of #SEOchat, the host of the SEO Rant podcast, co-host of Edge of the Web, and a popular industry author and speaker.

We have tackled how Mordy and Wix have structured their content on their home page and site and why we should model some of what they are doing. How to make sure Google and your users can find your content? (Find out the multiple strategies.) Why ticking all the SEO boxes when creating content and growing your site is not the answer?

We have also discussed how to problem solve when your site and pages were hit by a Google Update. Google concepts, what are they, and how you can learn to create better content than what Google and even your users expect?

Don’t miss your chance to learn from the industry expert and increase the website traffic of your online business. 

Go watch this video!

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Episode Highlights

03:08 How to structure the content for users and Google?
06:27 Is having too many categories on the Home Page good?
07:47 Optimizing SEO & User experience
14:48 Determining multiple underlying causalities
22:08 Google concepts that can make a big difference to your site

 

About The Guest

 

Mordy Oberstein is the Head of SEO Branding at Wix. Concurrently he also serves as a communications advisor for Semrush. Dedicated to SEO education, Mordy is one of the organizers of #SEOchat, the host of the SEO Rant podcast, co-host of Edge of the Web, and a popular industry author and speaker.

 

 

Resource Links:

➥ Buying Online Businesses Website (https://buyingonlinebusinesses.com

➥ Download the Due Diligence Framework (https://buyingonlinebusinesses.com/freeresources/)

➥ Visit Niche Website Builders and get EXCLUSIVE OFFERS as a BOB listener (https://www.nichewebsite.builders/bob/)

 

Connect with Mordy Oberstein:

https://theseorant.com/

https://twitter.com/MordyOberstein

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