Ep 185: How To 10x A Website You Bought with Karl Kangur

Can you just imagine starting an online business at the age of 12?!

That’s what happened to our special guest for today’s podcast episode – Karl Kangur. 

Imagine how much he knows about blogging and scaling content websites.

Karl Kangur is a serial entrepreneur with 14 years of SEO experience. Day to day he runs Sales and Marketing for SEO agency Smash Digital and their investment arm, Smash.vc.

He’s had three successful exits in the industry and is an avid practitioner, still running a portfolio of websites on the side.

Karl and I have specifically talked about the types of sites he bought and sold. What are metrics and the things he looks for when buying sites? Where he has bought and found these sites? How and why you should build or have leverage before buying a site? How much of your available capital should you spend on the acquisition and then on growth after?

We also talked about Karl’s scaling strategies for his online businesses. What are his pieces of advice for first-time investors that I disagreed with (but it was a great discussion around this between us both)? What are the 80/20 of SEO, how does Smash Digital SEO agency works and what are the prices of link-building services?

There’s so much value to this episode, if you see yourself running a portfolio of websites, you better tune in now!

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Episode Highlights

04:12 Karl’s journey to the ‘Online Business’ world
06:29 Hardest part about the “Purchasing Phase”
09:03 Karl’s golden nuggets about the Due diligence phase
13:01 Growth strategies for websites
18:41 Why recurring commissions are great for cash flow
20:06 Establishing the end goal for your website
22:25 What a good Backlink Profile looks like?
26:26 How to merge websites (technically)?
28:39 How does Karl manage multiple websites?
39:32 Where you can find Karl?

 

About The Guest

 

Karl Kangur is a serial entrepreneur with 14 years of SEO experience. Day to day he runs Sales and Marketing for SEO agency Smash Digital and their investment arm, Smash.vc.

He’s had three successful exits in the industry and is an avid practitioner, still running a portfolio of websites on the side.

 

Resource Links:

➥ Buying Online Businesses Website (https://buyingonlinebusinesses.com

➥ Download the Due Diligence Framework (https://buyingonlinebusinesses.com/freeresources/)

➥ Visit Niche Website Builders

Get EXCLUSIVE OFFERS as a BOB listener 

 

Connect with Karl Kangur:

https://smashdigital.com/

https://smash.vc/

https://www.dreamgrow.com/

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