Ep 193: Why Most SEOs Are Choking Your Websites Performance with Jeff Ferguson

Most SEOs are selling snake oil. And it could be affecting a site’s performance. You might not agree with this but should check this episode to know why. 

For today’s podcast, I have invited Jeff Ferguson who is a passionate growth marketer and digital educator who has led the online marketing efforts for companies such as Hilton Hotels, Kimberly-Clark, InterActiveCorp, Experian, and Napster.

He is honoured as one of PPC Hero’s “Top 25 Most Influential PPC Experts” for three years in a row, Jeff Ferguson is a regular presenter at Ad:tech, AllFacebook Expo, Conversion Conference, eMetrics, Search Marketing Expo (SMX), Digital Hollywood, Online Marketing Summit (OMS) and Consumer Electronics Show (CES). He has been both a speaker and board member at Search Engine Strategies (SES).

We have discussed intriguing topics which include why SEOs are just guessing and how SEOs get caught up in data and tech and strategy? And coming back to basics, what comes before SEO? Why many SEOs are selling snake oil?

Jeff and I also talked about the SEO philosophies that you should be following with your online business. What are the paid marketing philosophies that have nothing to do with tweaking PPC campaigns? And how Jeff sees marketing going full circle and coming back to the old-school ways marketers used to make money?

Last but not the least, we both shared our take on the buyer’s journey being so critical for growing your online business.

Discover more about SEO by tuning in to this episode!

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Episode Highlights

04:00 Key things that SEOs do get wrong about Google
09:00 Is SEO just a guessing game?
15:55 How tools can help you rank on top of the SERP?
29:03 Jeff’s best SEO advice
35:15 How do writers create content that out-phases the old SEO techniques? 
37:39 PPC philosophies that you should follow to grow your business
49:10 Where can you find Jeff?

 

About The Guest

Jeff Ferguson is a passionate growth marketer and digital educator who has led the online marketing efforts for companies such as Hilton Hotels, Kimberly-Clark, InterActiveCorp, Experian, and Napster.

In his current role as Head of Production at Amplitude Digital, he has worked with renowned brands such as Belkin, Billabong, CBS, eHarmony, JustFab, Manchester United, Paychex, PetSmart, Popcornopolis, The Smithsonian, Stila Cosmetics, ThriveMarket, Sony and many more.

Honoured as one of PPC Hero’s “Top 25 Most Influential PPC Experts” for three years in a row, Jeff Ferguson is a regular presenter at Ad:tech, AllFacebook Expo, Conversion Conference, eMetrics, Search Marketing Expo (SMX), Digital Hollywood, Online Marketing Summit (OMS) and Consumer Electronics Show (CES). He has been both a speaker and board member at Search Engine Strategies (SES).

Jeff is a columnist for Search Engine Journal, where his legendary data research projects have tipped many sacred cows of SEO and paid media advertising malpractice.

 

 

Resource Links:

➥ Buying Online Businesses Website (https://buyingonlinebusinesses.com

➥ Download the Due Diligence Framework (https://buyingonlinebusinesses.com/freeresources/)

➥ Visit Niche Website Builders 

Get EXCLUSIVE OFFERS here as a BOB listener

 

Connect with Jeff Ferguson:

https://amplitudedigital.com/

https://www.linkedin.com/in/jefftferguson/  

https://twitter.com/countxero

 

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