Ep 194: How To Increase Your Blogs RPM & Survive The 3rd Party Cookie Update with Paul Bannister

Not getting enough RPM from your blog? It’s time to spice up your content creation and learn your way of partnering with ad networks so you can increase your site’s RPM.

In this insightful episode, I’m honoured to speak with Paul Bannister who is the Chief Strategy Officer at Ad Thrive. In his role, he leads the programmatic sales and video monetization teams that create compelling media experiences that connect the world’s largest brands with the company’s nearly 4,000 independent publishers.

He serves on the board of the IAB Tech Lab and is actively involved in the W3C and Prebid communities that are driving the future of advertising.

We have discussed valuable topics such as how to become an attractive publisher to advertise on and be a publisher that bigger media buyers and Ad networks WANT to partner with? What that entails, the steps you can take with your content, with your brand, and with your audience? How to increase your RPM once you have partnered with an ad network?

We also dived into third-party cookies (what are they, what do they mean for bloggers, and how do they work)? What happens when those third-party cookies were removed and ended? What does that mean for us website owners and how do we make money? 

Lastly, Paul spilled the beans on the solutions and alternatives for us and ad networks so we don’t go out of business. 

If you want to increase your blog’s RPM, explore the ways in this episode now!

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Episode Highlights

03:37 Is CafeMedia & AdThrive the same?
07:07 Paul’s journey in selling a website in the ‘90s 
09:31 How do bloggers attract Ad networks to partner with them?
11:35 How to get more engagement out of the content that you create?
18:55 What do top sites have in common?
22:19 How does AdThrive increase a site’s RPM?
29:03 Third-Party Cookies: What is it? How does it work? What happens when these are removed?
44:47 Where can you find Paul?

 

About The Guest

 

Paul Bannister is the Chief Strategy Officer at Ad Thrive. In his role, he leads the programmatic sales and video monetization teams that create compelling media experiences that connect the world’s largest brands with the company’s nearly 4,000 independent publishers.

 

Before joining AdThrive, he founded Online Gaming Review, one of the first websites dedicated to computer games, authored two books on computer games, and held roles at USWeb/CKS, Ameritrade, and CMP Media.

He serves on the board of the IAB Tech Lab and is actively involved in the W3C and Prebid communities that are driving the future of advertising.

 

Resource Links:

➥ Buying Online Businesses Website (https://buyingonlinebusinesses.com

➥ Download the Due Diligence Framework (https://buyingonlinebusinesses.com/freeresources/)

➥ Visit Niche Website Builders 

Get EXCLUSIVE OFFERS here as a BOB listener

 

Connect with Paul Bannister:

https://adthrive.com/ 

www.cafemedia.com

https://twitter.com/CafeMedia_ 

https://www.linkedin.com/company/cafemedia/ 

 

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