Ep 197: Double Your Conversions With Better User Experience with AJ Davis

I know it’s very tempting to include so much content on your website to convince your visitors to take action. But the more you add content and information, the harder it gets to navigate the site and overwhelms the users. 

So how can you win both on User Experience and Conversions? That’s what we’re going to tackle today with AJ Davis.

AJ is a conversion rate optimization (CRO) specialist. She’s the founder of Experiment Zone, which helps online businesses grow their revenue by improving the user experience of their website using scientific methods.

Prior to starting Experiment Zone in 2017, AJ led optimization strategy for Fortune 500 companies during her tenure at Clearhead. She was also the lead UX researcher on the Google Optimize product.

I have invited AJ to share her thoughts on several issues regarding improving User Experience and CRO. 

We have discussed why user experience is underrated and how important it really is? How to recreate the experience of buying something in-store or in-person and transform that online? What type of research and development can you do to get accurate data on how users like to go through their buying journey?

We also talked about how to do A/B test pages? What eCommerce product pages should be prioritized?

Ultimately, AJ shared the essential elements that go into a site experience audit.

If you are looking for ways to accelerate your online business, listen to this incredible episode and find out how to double your earnings.

Don’t miss out. Tune in now!

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Episode Highlights

02:06 Why you shouldn’t turn a blind eye on User Experience
04:07 How does A/B Testing fill the gap in User Experience
08:01 How can you help your customers pick the right product/service for them?
11:03 Information is the key to success
15:03 AJ’s key takeaway on creating a website
17:35 Building trust means increasing the Lifetime Value
19:25 Giving the right content at the right moment
22:52 What are the elements that a winning page has?
27:15 Is having reviews still important?

 

About The Guest

 

AJ Davis is a conversion rate optimization (CRO) specialist. She’s the founder of Experiment Zone, which helps online businesses grow their revenue by improving the user experience of their website using scientific methods.

Prior to starting Experiment Zone in 2017, AJ led optimization strategy for Fortune 500 companies during her tenure at Clearhead. She was also the lead UX researcher on the Google Optimize product.

 

Resource Links:

➥ Buying Online Businesses Website (https://buyingonlinebusinesses.com

➥ Download the Due Diligence Framework (https://buyingonlinebusinesses.com/freeresources/)

➥ Visit Niche Website Builders 

Get EXCLUSIVE OFFERS here as a BOB listener

 

Connect with AJ Davis:

Experiment Zone: www.experimentzone.com

Instagram: https://www.instagram.com/experimentzone/

Facebook page: https://www.facebook.com/ExperimentZoneCo/

 

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