Ep 217: How To Generate & Sell Leads On Your Content Website For Extra Revenue with Kristal Audain

Do you own a content website and looking for extra revenue? This episode is made for you!

I have invited Kristal Audain to the show to discuss the process of generating and selling leads on your website. 

Kristal Audain is a Web Product Manager for Groundworks, the nation’s leading foundation solutions company, where she currently manages over 20 web properties. With a background in marketing, she has experience in service-based and e-commerce SEO.

We had interesting discussion on why you should add lead generation revenue to your content website? How much you can earn per lead? What type of leads you should sell? And how to create lead generation content?

We also discussed the 5 do’s and don’ts of SEO for content creation. How to find companies to sell leads to? How to create lead gen forms on your content pages and site?
Why SEO is a today sport and how so many people get caught in Fads or hot topics that are non serving?

Lastly, Kristal shared her keyword research strategy and her favorite case study.

Do you want your site to be more profitable? Hit the ‘Play’ button to learn more!

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Episode Highlights

02:31 Kristal’s journey of generating and selling leads

08:30 What’s the first step in generating leads?

15:22 What are the critical questions to qualify and disqualify a lead?

16:54 How to find and reach out to companies to sell leads?

20:01 How to capture leads on your website and send it to your buyer?

22:32 Where do people get stuck on content creation, seo, and lead generation?

26:36 What are the do’s and dont’s in creating great content?

31:21 What SEO myths are people spreading about AI? 

36:13 Where can you find Kristal?

Courses & Training

Courses & Trainings

Key Takeaways

➥ If you’re doing the right things, and serving your customers, your business will thrive and stay.

➥ The first step to content marketing plan is find your niche first and determine what you want to focus on.

➥ Don’t ask too many questions upfront on your lead form. Make it simple.

➥ Google rewards sites that speaks to their customers.


About The Guest

Kristal Audain is a Web Product Manager for Groundworks, the nation’s leading foundation solutions company, where she currently manages over 20 web properties. With a background in marketing, she has experience in service-based and e-commerce SEO with a love for all things local.


Connect with Kristal Audain


Jaryd Krause (0:00)

Ad revenue. And affiliate revenue is not the only way you can earn money through your content website. Hi, I'm Jaryd Krause. I'm the host of the buying online business podcast. And today I'm speaking with Kristal Audain who is a web Product Manager at Groundworks, which is the nation's leading foundation solutions company where she currently manages over 20 web properties with a background in marketing.

She has experience in service based and e-commerce SEO with a love for all things local and in this podcast episode, Kristin live talk about why you should be adding lead generation revenue to your content websites, or you're talking about how much you can actually earn per lead. And it's going to be dependent on the niche. We talk about what type of leads you should sell on your content site. What are the best type of leads for your audience and why that's an important thing to note? Hint, hint, wink nudge, we'll talk about how to create lead generation contents.

So content specific discussions around how you create that type of content that's super valuable for your audience. Will you talk about the five do's and don'ts of SEO for content creation that Krystal shares, and she just firehose information at us, which is super valuable? I'm sure you're going to love it. We also talk about how to find the companies that you can sell the leads to how to create lead generation forms on your content pages, the website. And we also talk about why SEO is the today sport, what that actually means and how so many people are getting caught in fads or hot topics that are non-serving to them and what we can do to avoid those parts and actually draw some inspiration from parts of them that can be truly valuable. Now, this is such a valuable episode, you're absolutely going to love it.

What's up, this is Jaryd, and I am stoked to have you here. Before we dive into the show, I want to remind you that for a limited time, you can get one to one voice note mentoring with me to help you buy and grow your online business. I'm opening up just a few slots of Voice Note coaching to give you a one to one access to me by coach walks, you'll tell me your goals and challenges and we'll work through them together. I'll ask questions, I'll tell you what I think and we'll get you ticking boxes and achieving your online income goals. You can message me anytime.

And I'll respond within 48 hours. Right now you can get 20% off by using the coupon code Jaryd. That's Jaryd and I'll drop the link in the show notes. You can find out more. Until then let's get on with the episode.

Kristal, welcome to the podcast. Thanks so much for coming on.

Kristal Audain (2:34)

Thanks, Jaryd.

Jaryd Krause (2:36)

I'm excited to chat because you have a unique skill that I believe a lot of content site owners should plug into their blogs to generate another revenue stream outside of just ad revenue and affiliate revenue which is generating leads. And that can be leads or service based businesses or leads for local businesses. I don't typically do this, the hero's journey story, but how did you move? How did you get into the into this type of SEO?

Kristal Audain (3:09)

So my background has always been in corporate SEO started off in e-commerce. And I worked with a company a furniture company that had multiple locations across the country. So we're very hyperlocal. And our approach with them because of course being having brick and mortar and also trying to garner that organic traffic, you have to be hyperlocal. There's lots of competition in the market, digitally and physically.

And you have to be able to combine the two. So definitely dug into local SEO early my early days been able to generate that traffic, bring them to the sites, which then translate it into my next job where I went to a service based business that was also hyperlocal worked for a parent company that owns lots of small businesses across the country that we're hyperlocal.

And because it's a service based business is all about generating leads to get them to the site, also Omni channel. So having the paid having the email programmes, but also getting that organic traffic to come to the sites has been super important in order to just stay relevant stay in the market. When people look for ecommerce or service based businesses. They know what they're looking for. And they search for it.

You want to be the first one that pops up at the top of that list on the top of that map to make sure they know who you are, your face is there because when people are looking for something specific, they're like, I want it now. They're not going to go searching through a tone of links to find it. So we want to make sure that we were there on the top, always plus organic sticks pay doesn't always do that.

Jaryd Krause (4:38)

definitely are and it's and it stays around sticks and you can develop it and make it better when new competition comes out. Right.

Kristal Audain (4:45)

Exactly. And if you're doing the right things. You're always when enough people may try tricks of the trade or what have you. But when you're there to service your customer, you're going to be there for the long.

Jaryd Krause (4:55)

haul. exactly. So content site owners that own a blog. How much like what does? I know? It's going to vary dependent on the niche, but roughly how much do they can you get per lead for different industries in different niches? Like, is there a rough, rough range? Like, are we talking five to $20? Obviously, maybe some bigger niches, there might be more what? What can people expect, depending on the niche.

Kristal Audain (5:20)

So I definitely think that does depend on the niche ad, when you're looking at a fellow entrepreneur that's looking for leads, it may be in that that smaller race, that five to $15 per lead, also, depending on how much their services worth, because it's going to be a percentage of what they're going to charge for that service.

So if it's something where they're charging $100, for it, five to $10, is a good return on investment on that, if it's something where they're charging, a, if a lead converts to a sale is $2,000, you can easily expect 50 to 75, up to $100 for per lead, because it's such a high dollar ticket item for them to actually sell that lead, especially if you're providing those qualified leads, that you're vetting them, you making sure that they are going to buy or are high probabilities to buy, which is we'll talk a little bit about like how to do that with your SEO, then they're willing to pay you more because they know that the leads that you're providing are good quality leads.

Jaryd Krause (6:26)

Yes, yes. So pre-qualifying the leads. So damn important. I was just talking to a friend lunch last week, who is getting so many leads, but only making a couple of sales. And we're like, Well, why don't you put your lead price up? And he's like, Well, that'll cost me more money. I was like, Well, no, your weed out some of the leads that you're calling and wasting your time with and you'll make more money for less work.

That's what these people that are buying leads are after, right? So I think people that are looking to generate leads need to understand how can I help this other business owner win? Who's getting the leads and make their life better? And you will get rewarded better for that? So that turns into the question of how do we create pre-qualified people with some SEO and without content? Before we dive into that I want to mention people can do this with not just local businesses, right. But people can do this with insurance like car insurance anywhere in the in the world also, like health insurance or anything like that. That's pretty common, right? Yes.

Kristal Audain (7:27)

if you look at some of the larger companies, they can only get so local, with their leads. It's a challenge, really. And we run against this all the time, where especially with the new proximity updates that came out with Google about a year ago now. And just the competition is so stiff within a local market, that national companies have a hard time breaking into that local market, you would think it's opposite when it comes to SEO paid. Yes, big companies have tones of money to get into the paid space.

But Google is referring smaller companies, smaller websites that are nice websites over some of the larger websites at times. So the opportunity is there, especially for things like you said, like the car insurances, the light, the health, insurances, even some of your insurance agents that may have a large service area, they can't get into every location.

So you may be able to help them out in some, especially if you're in that area, you're able to speak the language and really have the this the feel of that area, you're able to weasel in there with some of the national and the big guys can't do that.

Jaryd Krause (8:30)

So the lingo and the language, the lingo that use really buys a lot of trust as well and can help could help prequalify leads as well, knowing that you're in the space and knowing the market. It's so damn value for buying trust. So now that we know content site owners know that I can get leads, it's not just ad revenue and affiliate revenue I can get leads on a local level and international level, the question becomes, how do I start doing that?

What was like my first step was the content plan that we build out Kristal, please let me know. Others? Like how do we go from this idea to having multiple pieces of content on our site that can generate leads? So what's the first step is finding keywords first, or working out? Buyer intent? First, what's the where do we go from here with a content plan?

Kristal Audain (9:20)

So you definitely want to find your niche first. Because this whatever site that you're working on at that time, and you can do multiple sites, once your kind of get your hands wet and how to do this. You start with what is what am I going to focus on? Is it going to and you want to be very specific on what you're focusing on lead generating sites typically aren't huge sites. They may have five pages at best. And those pages are very specific to what you're collecting leads on.

So you want to figure out if you stick in the insurance round for a moment, let's say you want to do pet insurance, pet insurance, and California pet insurance in Southern California and you going to be very specific on that. And so then you're going to hone in on, what are the cities in Southern California that have the highest income, the highest number of pets? What type of pets do they have? And so you want to be able to do your research of your market. Because this is something that the big companies can't do down to that level.

Once you have that, then we're going to start doing our keyword research and saying, okay, within this area, using your Google Trends using other soft seo software, so you can use sem rush versus I recommend H refs, if you already have that, figuring out what are people searching for in that area? Are they looking for small dog insurance? Are they looking for lizard insurance, about figuring out what is the top keywords for the area, and then you're going to look at the content you need on that site, not a lot of content? Because this is a lead generating site, people are looking for a specific thing, you want to rank for that specific thing.

However, we're not going to stuff the page with keywords, we're going to talk natural language, we're going to talk to our consumer, hit the things that are important to them, low cost insurance for your dear pet friends and you, you're hitting those keywords that you found, but you want to speak directly to their heart. And then the lead form is there. That should be top of mind, very clean site that shows the images you want. Gathering information, you want and make it very simple, the biggest thing I can say for you is tested on mobile, because most of your audience will be on mobile as well.

So you want to make sure that it's clean and easy to use on mobile. So those I think those are the biggest tips I have when you're doing that. And also you can look at other sites that do great at lead generation, aka meta. Facebook is awesome at collecting leads, but looking at how they do their forms. And then you'll see that there's not a lot of information, but it does gather, gather that trust. It has a form and it gives you just enough information to say yes, I want more information about this and get that hook in there.

Jaryd Krause (12:01)

Awesome. Awesome. So let's come to the forms in a second in a minute. Say for example, somebody owns an already owns a dog site, and they've got a bunch of content for affiliate products, maybe, and then also how to train your dog and how to feed your dog. So a lot of info articles as well. And they're like, cool Kristal, let's, let's get some leads here.

So you would suggest starting with because they got a dog website, starting with different types of dog insurance, different size, dog insurance, and then maybe different locations and create content around that. Another you said is if you're creating a lead generation site, you're best off having only a few pages. But this would be for example, for a site that already has maybe 100 to 200 or 300 pages of other types of content with different types of intent. Would it be worth creating maybe 10 to 1520 or 100 articles on different types of dog insurance? Or I wouldn't be with that.

Kristal Audain (13:00)

I would look at the content you have on your site, especially if you already have quite a few articles on dogs. And see one where can you insert this, I would create the page, especially with one or two or 10 pages on especially if you're trying to hit different market areas or areas of the market for dog insurance. But then we're going to look at the pages you already have and figure out where can I insert links to those pages, because it's a natural fit, you already have traffic coming to those pages, it's just a matter of getting them down the funnel to say, Okay, I trust you because you've told me all these things about dogs, why would I not trust you with insurance, this is a perfect scenario for anyone.

And I would go outside like I would in something in this case, I would look at like dog insurance, maybe even partner with like a dog product company, that you can do product placement within your content, anything around dogs, even apparel for dog parents, dog’s furniture, there's so many ways you can insert different things to kind of drive that traffic. So that definitely is a huge opportunity for different types of forms.

So like I say, you start with dog insurance, but you figure out other niches that work find the natural flow of your content that leads directly to that lead form. And then you're able to generate multiple streams of income through these lead generation pages that you have.

Jaryd Krause (14:26)

I love it. You race I love this is because you're speaking my language of somebody in business. Our goal is to do the best provide the best price possible product and service for our audience and continue to do so in a fashion that you are ever evolving and helping them at each stage of their journey. And you've already got content around what your dog should eat, how to train your dog and you'd be doing kind of doing them a disservice by not sharing like this is the pet insurance that you need and to the big dog in your maybe your specific location.

It's just so valuable for your audience. But also that's a high bar, hyper qualified lead, which leads us plan included into the forms. So, so many pawns in that. So what are some of the we can use meta Facebook as an example on how they generate leads and their lead forms. But what would some of the critical questions be to disqualify and qualify a lead filling out that form?

Kristal Audain (15:36)

So you don't want to ask too many questions up front. I like to have forms that kind of grab the user into the process and ask for the contact information last. So you're asking questions like, do you travel with your pet? Or do you find yourself at the vet more than x amount of times? How much do you estimate? How much do you spend out of pocket for care of your pet? Those were they was the age of your pet.

So it's almost like a quiz that they're taking, not realizing that they're giving you all the questions to qualify themselves for your form. And then at the end, you're going you have the actual contact information, they're invested at that point, they've answered the questions they need. So they recommend just close it and go, Oh, I don't need this, especially if you're giving them questions that lead them up to the emotional decision of I do need pet insurance.

Because I do travel with my dog, my dog is getting older, I spend a lot of money out of pocket, if I could save money, why would I not. And you're giving them those cues of you can save up to 20% off or up to $1,000 a year by having pet insurance, or what have you. So definitely getting those emotional triggers, but making it very seamless and light until you get to the actual foreign part. And then it's like it's natural, I need to finish this I've gotten this far.

Jaryd Krause (16:53)

Great. So there's two things that I'm thinking about one, which I think we will touch on soon around the Tech of the form. Secondly would be which sorts of sorts of companies allow you to sell them leads? And how do you find those, find those companies? For example, I would suggest people, obviously finding companies that are in a linear fashion on the journey that your pet owner would take not just because find a company that's going to allow them to sell their sell any lead for any sort of product or service at the highest possible price for the highest revenue.

I think come audience comes first. So how do we how do we then find Alright, these people need these types of insurances, or this I can sell these types of leads to a company that's going to serve my audience, how do you go and find those companies?

Kristal Audain (17:51)

So I think Google is an awesome place to find that when you're doing your keyword research, you're going to find keywords that fit your initial writing. And you probably do that already just to write your content. But there's also other companies that align with what you're writing with. So if you're used, let's say you have we talked about a dog site, and you're set, you're thinking, Okay, I talk a lot about small dogs.

And I'm going to do something for that part of my audience, Google those things. There's also a site called people also ask where you put in the keyword and it gives you the other things that people ask about. And then you can look and Google those and see what other companies saw show up in the SERPs because they will align with what you're looking for. And then reaching out to them and say, Hey, we're we do some of the same things. But I'm not a competitor of yours. I'm actually a complement to you, I can help you with this.

I have this amount of traffic; I'm proven that these are the type of articles I'm writing. The other thing that is awesome about your websites, is that SEO is and large companies, we thrive on backlinks. So if you have a strong site already, and you're offering a backlink and you have a reputable site, a large company will be happy to link to you because you're helping each other. And so being able to speak that language and say I can offer you a link to my site and I also can get you leads in this area.

Also doing your research on those companies getting on their site, see where their gaps are, fill their gaps, and then come to them with I realized that you service Northern California, but there's a large market in Southern California that you may be missing, I can help you grab that with this. So fixing their problem before you even come to them and saying not just a cold call that says I can provide X backlinks because trust me SEOs get tones of that people will go on a large company's website, find the SEO and just email them to death, whether it's your LinkedIn or their personal and they ignore them.

But if you're providing a true solution, and you can show that you provide value by having studied what they do, how they do it, and you have the part that fills their gap, they're more like way to talk to you about that.

Jaryd Krause (20:01)

I love it, it comes back to making sure you find out what that company needs and giving it to them. And then making the relationship better with linking and serving. That's awesome. Awesome. So that's a great structure that people go away and can plug into their site, where people are going to get hung up is the tech part of it. I find a lot of people get hung up, and I'm sure you can go and just choose your like Google tutorials and stuff like that.

But is there a certain like plugin, or a certain piece of technology that people can use for a form on their site to fill out leads that link to link to some of the selling leads to or how does this how do you get the lead? Like, yeah, how do you? How do you put the lead magnet capture on your site, what technology and then how does it get sent to the person that you're selling leads?

Kristal Audain (20:51)

So I use and we use the same type of thing in my nine to five service calls on Contact Form seven, which is just a plugin on the back end of your WordPress site, super easy to use, it also captures the leads information and the back end of WordPress, you're able to export that out. So if you make a contract with whatever company that you're working with, I will send you the leads every 24 hours every 48 hours every 72 every week, however you make that contract, then you just export the leads that have come in from the last time you sent the leads to that next to the end, export those out, packaging them up, send them over, and then they can sort them out or price them out as needed.

Sometimes they companies do want that instantaneous lead flow that may require more of a developer have to have an API that sends them directly into it. Because there are API keys that you can use that when you get the lead, you can connect it to the Contact Form seven, soon as it comes in, the API shoots over to them. And you just have to keep track of how many are going over so that you can charge them appropriately. But that's if they want to get that technical. But starting off, it could just be a simple download and ship to that that person on that company.

Jaryd Krause (22:04)

And depending on how big the company is, if it's just a partnership that you've just formed an alliance with, maybe you could put their email like the send that, like in the capture form in Contact Form seven, you could put their email in instead of yours, and have it sent to send to them. And you at the same time. least they get exactly.

Kristal Audain (22:25)

So the cherish able you're capturing? Yeah, you're capturing how many, and they're getting the actual lead right away?

Jaryd Krause (22:32)

Cool, cool. Where else would people get hung up on this journey of creating content, SEO and capturing leads and selling them.

Kristal Audain (22:41)

I think a lot of people will get stuck in the hype of it all. Because it's easy when you start to research SEO to see all of the kind of grey hat tricks of the trade out there that people say you can do this quickly, or you can do this fast. And then one of them we talked about was like AI and getting scared of the different things. It's really about serving your customer, keeping it simple, and basic, not having to fall into, oh, I have to do this thing and swing off the chandelier and put in extra code and everything to make sure that I'm number one, Google is really a thing as well.

They're really rewarding sites that just speak to their customer, the old days of SEO are gone, where you could put in like mass words. And you get rewarded for that, because you have this word on your site 100 times and it's starting to switch to personalized results. So what I search on Google they're tracking throughout. And they know that Kristal’s habits are this. So if Kristal searches dog, this is what she's looking for.

Because she starts I have her history and everything else I know where she visits where she goes, it's all about intent about what I'm thinking about the moment they're trying to replicate my brain when they show me the source because I'm their customer. And the closer they get to my brain, the happier I am. So if you're writing content that really just hones in on what you really do, when customers are looking for you, they're going to find you. And those customers are the ones that are going to be high, highly qualified, because you're hitting directly to their need their pain points.

So just really keep it natural. Don't try to do any of the tricks really just serve your customer that you're trying to serve on that page, that page should really be about that thing. Don't try to serve all the Masters on one page, because then you're all over the place. And you won't get that that pain point as well, because I might have no more have one thing. Jaryd has another we've travellish it and get the same page if we're looking for two different things, but we can still be both on your site and still be happy.

Jaryd Krause (24:48)

It's cool. I'm glad that you gave that example of if I searched dog and you searched dog, we're going to get two different results based on the digital version. Have her Google and Bing believe we are right. So they store that data based on how we navigate the web. Right? So they've asked us probably similar to what Facebook has an Instagram have from that Netflix isn't a Netflix series or documentary, where they have that digital avatar of you and what you like and dislike, right? Is that what you're alluding to.

Kristal Audain (25:26)

it a 100% is, and I like the fact you use the word dog for that, because you could be looking for dog food, you could be looking to buy a dog for a dog cartoon. And Google knows that based on your history, you use your phone, you're on your work computer, you're on your home computer, you're using the devices in your house, they're building a profile on you, whether you like it or not, they want to know they're looking at your maps and where you, you leave.

I know, the craziest thing for me is at the end of the year, when they show me all the places I've been all year, and how many times I've looked around different the world essentially. And it's, it's kind of freaky, but at the same time, it's like they really do know who I am. So when I get an ad or when I get a search result, it's tailored to me. And so you have to tailor know that Google is tailoring to people and be able to serve that because like you said, just think about it being an avatar of some sort.

And Google saying I want to keep you happy. So you keep using me. Because you have to think the competition is getting harder for Google, this other search engines coming out, they want to keep you on their search engine and their platform, because the more you use it, the more data they collect in them, were they able to use that data.

Jaryd Krause (26:36)

A lot. So with that in mind, knowing that with as a digital version of our audience out there, and we need to speak to that digital version, in our pieces of content, say our articles, what asked you, you mentioned, just be natural, and overall add value. But what does that what does that look like for somebody? Like, can we break that down?

Like is there like you say, Don't just have the same keyword 20 to 30 times, like don't like no more keyword stuffing? What are some of the do's and what are some of the don'ts in creating that great content that speaks to those digital avatars?

Kristal Audain (27:16)

So we'll start with the do's, you do want to answer the question. So if your keyword is about something, imagine someone's asking what is or why should I? Or how do I? And that question, when you answer the question, make your headings, the big answers to that question. So four or five huge bullet points. And this can also be the outline of your writing your article.

And then within those bullet points, you want to have sub points that really break down what those are. So at the top, you could do like, a quick overview of what you're going to talk about, especially if it's going to be long form content, and then break that down further in your content. Use charts, graphs, whatever it is, that will help you pictures images, help your user understand that better. But make sure that you're putting your meta title, your meta descriptions on the back of those pictures, so that Google can read them and know that it all is related. Use links inside of your content to external sources, as well as internal sources, especially if you've written about something before that can then link your site is measured in one big web, where it's like this word means this or it is better explained here, that helps to get your equity of your link equity up on your site. And then make sure that you're putting in those breaks, especially if you have CTAs.

That will lead to a form or something that is a sales type funnel. Make sure you have that in the appropriate places on your site that will help your user to understand what your page is about as well as the bots, get more information about those and then see what else on your site is about that because Google is looking at this page. But also, is your site relevant for this one topic more than just this one page, because the more relevant you are through the entire site, the more you have that expertise, that authority and that trust worthiness, which is big in SEO, so you want to be trustworthy on that, as well show why you're the expert in this field.

Why you're able to talk about this, the don'ts, I would say are, don't just write to write, don't write for bots, right for humans, because humans are your audience. Even though they're you're looking at the digital version. They're your audience. The other ones that are buying are the ones that have the money, the dogs that will continue to visit your site. Also don't write about things that are off topic for your site. So if your site is all about dogs, don't just throw a horse article on there because it's popular today because it won't do anything for you.

Now she's talking about dogs and horses and how dogs help as therapies for horses. That's something completely different, but stay in your realm. That's how you build that expertise and authority by really, you can branch out, but make sure it's still within what your site is about. If you want to do horses, you made it.Do a horse site altogether? And then my I guess my last tip on that is Don't overthink it. Don't go with the ebbs and the flows, hearing and freaking out about everything else is going on as SEO changes every day, the algorithm changes every day.

Last SEO is run behind the algorithm, that's our job. We like the frenzy. But as a content creator, as a writer, you don't have to get really hung up. And that if you're providing good content, and you're providing what your people need, then you're going to be just fine.

Jaryd Krause (30:31)

That was just a firehose of information Kristal. I really like and I want to emphasize the people listening, you talking about? Number one, answering the question getting to the point and then adding context in the in the piece of content interlinking, there's a link to link with regards this makes it super easy to do that, I'll put a link to that in the show notes. Because interlinking allows you to create topical authority.

And that's what you want to do with all of your pieces of content, like you said, Krystle, don't just create a hot, hot piece of content based on something that's a fad. And his news right now, you're just wasting your time, it's going to be non-existent, it's going to actually bring your site down rather than just creating content on the topic to create that authority, which is a love, I love I love what you said there. The do's and don'ts are so spot on.

Now to bring in the last sort of part of our discussion here that you mentioned, don't get tricked up with new things and that are coming into the space. Because SEO changes every day, the algorithm changes every day. What do you use? Like? I know the answer here, I'm sort of bringing you into it. But what are you seeing that people are freaking out about and don't know what to do with in the moment, at the moment with SEO.

Kristal Audain (31:42)

So the big thing in the SEO is, actually there's two big things as of today. The first one is chat GPT, where people are able to go into this cool chat bot, you type anything in and it spits it out, you can tell it to create different things. You can tell it to write different things. And it's using AI to generate all of these. It's really cool to play with. I mean, I love to play with it.

It's fun and exciting. But I wouldn't have it changed. I wouldn't have it change how you write your content. I mean, you can use it to help you generate ideas and things like that. And there's good use cases for it that can help you like break writer's block. But it's not meant to replace you. It's not meant to write your site for you.

Jaryd Krause (32:22)

It's the tool. It's a tough, yes, on YouTube. Well, it's not Yes, I have a content writer. Now it's the answer to all my problems.

Kristal Audain (32:33)

Exactly. Exactly. So that's I mean, and use it as a tool, like it's an awesome tool to have out there, it's only going to get better, there are people who will try to use it as their content writer and they you'll find that it will catch up with them. And you don't want to be the one that it catches up with when Google hits the has the algorithm.

Jaryd Krause (32:54)

all of that content that's plagiarized that everybody else has used.

Kristal Audain (32:58)

Because it can only make so many different versions of it. And so and I've seen that happen with spam updates, I've seen it happen with people doing Black hat, local SEO, where Google has a huge content update, and it just kills their rankings. And there's some people are never able to recover.

But if you're doing the right thing all the time, you don't have to worry about those updates as much. Because you'll be like us, it keeps saying you'll be rewarded for it, you will be rewarded for it, you'll stay where you need to be. Um, so yeah, he's definitely use it as a tool but not an answer.

Jaryd Krause (33:27)

Exactly, Google. So many people are worried and scared of Google hitting their site, you should only be scared if you don't know what's going on with your site, or you're doing something that's not within the policies of what Google actually wants. But on the opposite. There's other site owners, SEOs mainly, that are super smart, and are so excited when Google updates come out, because they know they've done the right thing. And they're going to benefit, they're not going to lose.

They're excited for these updates that come out because of that. So different mindset to have, as a site owner, put your SEO hat on, not your black hat, not your grey hat. Just your just your Common Sense Hat, or whatever human beings want, and Google will reward you. Now you said there was another thing Kristal as well, that is new and a bit of a fad that you want to talk about too.

Kristal Audain (34:20)

So it's not more of a fad. But it's more of informational that you may hear about it. When you start looking at SEO today, Yandex which is one another search engine. overseas. They their source code was leaked. Part of it was leaked last week. And so SEOs all over the world are digging into what that looks like because it's a peek behind the curtain of how a search engine does rank a site and you'll see people starting to break it down.

I know I've dug into a bit of it to kind of figure it out because it's exciting to know a little bit. But keeping that in mind of the 1900 pieces of code that were ranking factors that were put but out there, there's 90 No, I think it's like somewhere between 19 and 27,000 different ranking factors. So this is only a small snippet. And some people will take this and run with it and go, this is what I have to do today, because this is what was in their source code. And it's only a small portion of it. Like I said, it's fun to learn. It's a good educational opportunity. But it's not the end all be all. that's out there.

Jaryd Krause (35:24)

Lucky said, I'm so glad you mentioned that. And, Tom, we're recording the source code got leaked probably a little by the time you're hearing this got leaked a little bit longer than a week ago. But what you said before SEO changes every day. And so that means a source code has to change regularly, which means that source code is going to be old news, because they've already been months and years, maybe working on new source code for more up to date current algorithms.

Kristal Audain (35:52)

And as soon as it was leaked, I'm sure they pulled out their new best and newest and said, sunset that put this in place. Let's go. And we will have no idea what that new one is. But like I said, it's fun. It's exciting to kind of see behind the curtain but it's not the that this is what we have to do because we saw this.

Jaryd Krause (36:10)

A lot of it. Kristal, you have just dropped so much value in this. I'm so grateful. Everybody else listening I know is very grateful people are going to be asking you for your help. Now. Where can we where can we send them.

Kristal Audain (36:23)

So the best place to find me is on Twitter. My Twitter handle is @SEOKristal and that's probably the where I drop all of my information that I get as well as on Twitter. So I love it there. It's a good space for me right now.

Jaryd Krause (36:39)

Cool. Check her out on Twitter, guys. I'll be link in the show notes. Everybody is listening. Thank you for listening.

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Jaryd Krause is a serial entrepreneur who helps people buy online businesses so they can spend more time doing what they love with who they love. He’s helped people buy and scale sites all the way up to 8 figures – from eCommerce to content websites. He spends his time surfing and traveling, and his biggest goals are around making a real tangible impact on people’s lives. 

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