Ep 263: Side Hustle Failures To Avoid + AI content Opportunities For Content Websites with Jaryd Krause

Jaryd Krause:

How would you like to have complete confidence in the route that you've chosen, knowing that it's going to be the journey and the process that allow you to get everything you want? I know that's massive, but through this podcast episode, you're going to learn so much about mindset and how to block out the fear and use what people think is negative as an opportunity and an advantage to yourself. Hi, I'm Joe Krause.

I am the host of the Buying Online Businesses podcast and today you're going to be listening to yours truly. I'm doing a solo podcast episode based on a bunch of frequently asked questions that I've been getting from people for the last sort of year around AI contents. Are content websites going to die? And if so, what happens? How do we evolve out of this AI era and how do we use it to our advantage? How do we end up earning more money for ourselves as content creators as well? Outside of Google and outside of needing search engines.

I always talk about the mindset of, like, how long it can take you to buy a business, comparing yourself to others. How to choose the right money-making route that can allow you to replace your income; also talk about commitment; I'll talk about courses and different types of courses; I'll talk about mindset; I'll talk about... how it is not just about the courses and it's not just about the route, so many other things in terms of compounding, growth of yourself, believing in yourself. This is a podcast episode that I wish I had listened to 10 years ago.

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buyingonlinbusinesses.com, forward-slash SEO services and the link will be in the description too. Question number one: Will AI kill content websites? Well, this is a common fear and a lot of people have it. scared of this and it's held people back from getting into the market. And I've talked about this on other podcasts that I have, like I've got a property podcast as well.

And where people don't get into the market because they've taken so long to find, say, a unicorn investment, one that's like perfectly meets their criteria, and the same thing can happen in the online business space, is that they miss out on opportunity costs. and the time that they spend looking for that perfect investment means they've got less time in the market, which means their capital is sitting in their bank account and devaluing because of inflation.

And the same thing can happen when people are wondering, Is AI going to kill content websites? Should I wait around and see what happens when, in reality, your money's not getting put to work and you're at risk of opportunity costs? And I do understand that in investing, we should be considering risks more than just the income, of course, but we also need to be considering the risks of our capital not doing anything.

At the same time, not buying into the fear-mongering media that is used by a lot of content creators, because fear creates a sense of urgency to consume something and for us, our mind, to dominate and control, or not dominate and control, to at least put ourselves at ease to understand what's going on. Now there's not too many people at ease with this whole AI thing happening.

A lot of people are worried, and the reason people are worried is because they don't understand what could happen, the possibilities or what's being thrown out. There is a lot of hearsay, I would suggest. And I want to explain a little bit about how I see it. and the risks of AI and content and the opportunities, I think. So to answer the question, no, AI is not going to kill content websites. If anything, in my opinion, it's going to make things so much better.

And we just need to use our brains more than ever for strategy. So AI is great, right? It helps us to create better content. What it's not and what I believe it should not be used for, is a substitute for humans being a part of the content creation process. We are so needed in the content creation process and with AI more than ever now, we need to ensure that we don't just get a keyword and slap it into the driver of a content creation tool with text to spin out content. and give it to us and then it's published on our site.

We are the drivers, we are the prompters of the content and we also need to prompt the content in certain ways, gather content from different AI generative forms and then it's up to us to compile it in a way that creates a great user experience in terms of it's very readable, it's digestible, it's great to learn, it's got humor, and it's fun. And it doesn't need to have all of those things I've just mentioned. It just needs to be presented in a way that our audience would like to consume it.

So that's a really big one to consider. A lot of people are thinking, I'm just going to do what everybody's doing or follow the route of just creating AI-driven content, which is great. I think it's awesome. And we can use it to our ability there, but not every single person in every single niche consumes content in the exact same way.

That means if we just let that happen and just have all of our content generated by AI-generated tools and we just slap it on a website, the incident is going to be a pretty boring space because everything is, you know, similarly laid out in how we consume content and that's boring. I think that's a very gray sort of landscape to be looking forward to.

So AI is awesome, right? Yes, it allows us to do less work. But what I believe is that we need to use our brains better for strategy and I think a lot of content site owners care too much about themselves and how to optimize their content and decrease their expenses, which I totally get because, at the end of the day, most of us here listening are on a path to getting ourselves to a point where we can replace our income.

So we want to spend the least amount of money on our investments, the least amount of money on our sites and the least amount of effort, and work and energy to get the maximum ROI. And I totally get that as an investor. It's really, really good. That said, by doing some of these things of trying to think, How can I save money here? We end up sometimes cutting corners.

and people do end up trying to find the shortcut route when reality is that if we play the long game and understand that if we create great content with AI and create a great user experience and it's very great content that people love, we're going to play the long game versus not having any human part of the content creation process.

I believe we should be thinking about our audience and doing what's absolutely best for them. Do you really think that, let's be honest, just getting a keyword and slapping it into an AI that spits out something is what our audience really wants to read? Heh.

Likely not, right? So, is AI going to content websites? Well, no, I don't believe so. What it's going to do is allow them to use their brains and their strategy to create better content and focus less on generating the content and finding the information and more on the strategy of how to present it. And that's going to allow the cream to rise to the top.

And what I mean by that is the cream of the, you know, the people that are doing the work to create content that is extremely consumable, fun and informative versus just the other way of, like, let's just poke, let's just get as much content on our site as possible. Those content websites, yes. They're going to die; they're going to get killed by Google, the internet and the audience, because we don't want that, right? What drives the internet is us human beings and what we actually want.

So put yourselves in the shoes of your audience first and yes, a portion of sites are going to get killed because they're going to follow the wrong strategy that used to work and they're plugging AI into it versus what needs to be done now, which is what I mentioned before about user experience and making sure your website is just not a content website.

It's a business from end to end. What I mean from end to end is when somebody starts their journey. For example, if I'm just starting out learning to surf, I want to learn how to surf, where I should surf, and what type of waves I should be surfing.

And I want to go through the whole process of the content. and the journey of me getting to a position where I can surf independently, don't need a surf instructor, I can choose my own surfboards, I know where to surf, I know how to read the forecasting conditions, and then throughout that journey, I've been helped and prompted to purchase certain products or services, hopefully together. that have allowed me to progress all the way through.

So think about your content site as an actual business, not just an informational piece or a library, and think about how you can help people by presenting them with the right products and the right services on their journey. You don't need to own the product yourself and you don't need to own the service yourself. It will be helpful moving forward for Google to see that your business is starting to sell those particular types of products and those particular types of services.

And if you've already got the audience and they're going to buy it and they're in the right part of the journey, why not build that into your content website anyway and just build a real business and think about a content website evolving into that versus, let's just spin out some content because it's quick, cheap and easy? And hopefully it gets picked up by the search engines, which it's likely not going to.

Which brings me to another... frequently asked question is around what about Google's one-click search right the SGE search generative experience and this is you know been talked about for a while now and what we are finding is Google is rewarding sites and what I mean by rewarding sites is ranking sites higher and giving them more traffic sending more traffic to these sites for sites that have the best content and the best user experience, people that are staying on the site longer.

And let me give you an example, right? So first and foremost, stay focused on the user experience. But let me give you a great example. If I decide to start learning to surf, I'm going to type into Google or a search engine how to learn to surf. And if I get content that is, uh, like a step-by-step formula that's been spun out from AI and it could be tweaked by humans a little bit, say it's like bullet points like how to learn to surf number one, find a beach break number two, get a board number three, learn to paddle number four, learn to stand up and number five, progress and change your boards.

The wave types that you go and then I would, I came up with a site, went to it, and it was ranking for its number one piece of content, which is like that content or stay on that site as long as if I went to Google, typed in how to learn to surf,a beginner's guide to surfing, and then it was like in this very content, and you can get meta to just do down this, down to this podcast episode, but throughout my YouTube channel. When people typically go to Flipper on these sites, like they're looking for cashflow to buy or a business to buy, and then they come to my content, they're like, Oh, I did not even consider the risks that are involved with these.

I did not know all of these five risks that Jarrah has laid out. I did not know how to look for them. I did not know that I needed a due diligence framework. All these sorts of things. What you're doing is creating an ecosystem of great content that takes people through an awesome journey to buying. a business or an awesome journey to achieving a result. And then you provide them with the tools along the way, the products and the services, right? I've got products, and I've got services. I'm also recommending tools, both free and paid, that are not my own and that I have not created, but I've created an ecosystem through my content.

So what I have is a media business, right? But I've got products and services as well. That's the way we should be thinking about our content sites and our content businesses as media businesses. And then helping people along the journey with content that is so damn good that people want to stay in the ecosystem of the content and stay on the site longer, right? Interlinking two great pieces.

So do you think an AI tool can really understand the nuances and the human emotions of somebody who's trying to learn to surf? Not necessarily, because an AI has not gone and learned to surf yet. And even if it does, like a robot, it's likely not going to have emotions; it's going to be very logical and analytical around it. So understanding the highs and lows that people can go through and the frustrations, which is why I'm sharing this podcast episode with you, means I can now create content that can allow you guys to lead a... understand a little bit more about the space and be at ease.

So I'm getting quite good at it; our content sounds like it's going to die. Some will if they don't follow these principles and practices that I'm talking about. Yeah, so my advice is don't fall into the victim role; don't fall into the victim role and be consuming the doom and gloom narrative that's used out there from other content creators that it's going to get harder and harder and harder.

And, you know, is AI going to destroy the internet? Well, the reality is, Come on, let's get real here. It's only going to make it better if we understand how to use it. It's a tool, right? AI is a tool. It's like any tool. It's like power, right?

Some people think that powerful people are not great people, but the reality is that there are powerful people who do amazing things, right? Power is a tool, right? In the right hands, it does amazing things. In the wrong hands, it doesn't do well. So things are so great; sorry for my terrible English there. Ha ha! But, you know, think about people who have been powerful in the past. You've got Hitler, who used power in a very sadistic, terrible way.

And then you've got people like Gandhi, Nelson Mandela, and... great people with great power who have done great things with it. So AI is a tool and it gives you power, but use it in the right way that we human beings want. Now, I also have an email that I have been sort of copying and pasting to a bunch of people. When people asked me, What do you think about this SGE, Google's Search Generative Experience, and one click to a website? Like, when are you going to get less traffic?

And that means if we get less traffic, we're going to make less money on ads. And whatever products and services you have as well. Now, what I wrote in reply, and I'll just read this email to you, is, quote, if you owned a beer company that made you $160 billion per year, would you stop paying your workers who brewed the beer? No, you wouldn't, because they would stop working for you.

So if websites can't make money from Google, they have no content, right? That would not kill the good golden goose here, which is content. In the worst case, our traffic decreases each year. Fine, build a bad-ass email list. Create your own Discord channel. Go full Web 3.0 on this, or Web 3 on this. I do have a feeling that Web 3 might push faster and harder.

Now, due to the whole SGE, Google search narrative experience thing, copyright issues—well, they're, you know, copyright issues with the content. Well, they are using our content and linking to us as a source. They can get around it this way unless we change the laws; that's possible. That's something that wasn't an email, so I'm just going off quote here. So let's not worry about the copywriting issues here, but let's talk about the landscape.

Is the landscape, so back to the email, starting again. with getting back into the email and the content of it. I've written here: Is the landscape changing fast? Question mark: yes. Do I love it? Yes, absolutely. I love it. The more it changes, the more people get left behind or stay stuck in fear or disbelief. With change comes opportunity; tap into it. Idea here: buy a content website, turn it into a community, and gain traffic away from Google. Maybe Bing or Yahoo somewhere else?

And I doubt, though, that the content is going to be better than Google because Google gives away, you know, market share to these other search engines. Why would they cut off the hand that feeds them? Whatever content site I buy next, I know it's going to have the best content in that space. Now, Gorn is a cheap, easy, and fast starter sites and I'm happy about it. Let's make the internet a better place. end email. So what I'm saying here is that Google makes so much money from content sites.

It's ridiculous to have ads on it as well. Now, is Google going to stop that? No. It's like, like I said with the beer company, if you're producing beer and your workers are producing beer, but you're making money from selling all this stuff, are you just going to stop? paying the workers? No, because they're going to stop producing the beer. It's just the same with our websites.

Google's going to stop allowing us to put ads on their website when they make money from it and we make money from it and we just stop it? Likely not. And if this evolves into it eventually happening, that's not so bad either, because there are options, one of which is Web 3, where we get down to the nitty-gritty of how content creators start to earn money independently of search engines.

And I won't go into a full explanation of what 3.0 is; go and Google it for yourself. But it is a way that Google, oh, sorry, content creators, I should say, are able to charge per piece of content. And they will get royalties as that content gets solved from one audience member to another audience member to another audience member. For example, if I create one incredible resource on how to learn to surf, somebody might buy it for $3. And they use that for, maybe, $15.

Let's just say $15, for example. They might use that and it's like the best $15 they spent surfing ever on their journey. And they might use that for a month or two, go through it, get a great experience from consuming that content and then go away and sell it to somebody else. Now I will make a royalty as that gets sold on and on and on and on. It's kind of like an NFT.

Well, basically, it is an NFT, a non-fungible token, where I can create a bunch of content that can get sold between different audience members and I will start to gain royalty, meaning that I don't need to just produce content for search engines; people can come to me for my content independently. Obviously, we'll still use these platforms to market, but we'll start to make more money ourselves as creators and content website owners. instead of just using ads and affiliate links. Okay? So something to consider.

Now, let's get into some questions around the buying of businesses, which I think are pretty valuable to speak to. I think a lot of people want a bit of explanation around this. And as you can see, this episode's a bit ad hoc. I've just got a few talking points here, and I'm just completely off script, except for that last email, of course, that I read to you guys. So, how long does it take to buy a company?

Well, how long's a piece of string? I know, it's such a stupid answer. And the question's not stupid, though. The question is amazing. But I don't think we should be asking this question. I think we should be asking a different question in a different way. Not about time, because if we measure time, then it's a flawed approach to achieving a goal. And I'll give you an example. Say for example, that a person is single.

They don't have a job, but they've got money and they've got a lot of time, right? And that person may be able to buy a business in five months. Now let's take somebody who's got four kids on the other end of the spectrum: four kids, a full-time job, a wife that they need to go on dates with, don't need to, but they get to go on dates with, they get to spend time with their kids and, you know, a full-time job and they're trying to do a side hustle on the side.

Or replace their income on the side, that person has far less time. So the amount of work that they can do in, say, a five-month period won't be the same amount that a single person who doesn't have a job has a lot of money and is ready to invest, right? So basing ourselves and comparing ourselves to others based on how much time we have is a flawed system. So what I like to tell people is not to measure time, but to measure inputs. And this is the same thing for any goal, right?

Even if it's like coming into fitness, if you have a goal, I want to toss 10 kilos in 10 months. Well, you could do that in three months with the same amount of input, right? The same amount of training, I should say, and the same, typically the same diet Each person's body is going to be very different. There are nuances here, but you get the point: you could achieve that 10 kilos lost in 10 months or you could do it in three months or you could do it in four months or you could do it in six months with the same amount of workload.

So it doesn't matter how long it could take you to buy it. It just depends on how much time you have to spend and how much commitment you've got to it. So typically, I find people buy businesses after doing 20 to 40 hours of due diligence after they've gotten my training. If they don't have my training, and yes, I'm being biased because I know my training is top-notch, not world class and I get told this regularly by people that join; they come in and they're so damn excited to join.

We just get messages into our group here saying, I'm so excited to join, I've finally found my people, and I'm in the right place. Wink, wink, nudge—if you haven't joined, get on board. Now, without my training and doing it yourself, you might fumble around and have to do due diligence on like 100 businesses and still not have those. that advice or that guidance on what a good business looks like yet, right? We do review people's due diligence in business before they even make offers, right?

So how long it can take will depend not only on the inputs but also oon theadvice that you get along the way. Mentors can shorten that. So I can't give you a time frame. It just depends on how committed you are. Now, the next thing that I want to talk about, mostly, is mindset stuff. And... Making, well, actually, let's come to the mindset stuff after I mention this, which is the question of how much I should spend on my first online business.

I believe you should listen to my podcast on why size matters. It's episode number 234, a very simple and easy one to remember. So you can type into Google Jared Krause size matters or Jared Krause or buying online business is episode 234. Listen to this; that's going to help you get to the next step on how much you should spend on buying a business and what size business you should buy.

That's a common question a lot of people have and I dedicated a full episode to it. It's one of my most popular episodes, to be honest, for beginners. Now let's move on to the mindset. With the mindset stuff, let's think about your goal here, guys. Your goal, according to most people listening to this, is to replace your income, right? And to do wealth creation, right? There is a portion of people that want to be replaced, and there's a portion of people who already have some money and want to build more wealth.

So on the internet, there's a gazillion ways that you can make money online. And it can be confusing at times. So. And for me, I consider it a little bit easier because, when I started, you could create a website, get SEO traffic and do the whole content site thing. Or you could do e-comm or you could, you know, do a field, sorry, drop shipping, which is basically e-comm or SaaS and membership, which is still like overarching business models.

But you've got different nuances and you've got different ways. And now there's like more social media channels and ways you can make money on TikTok and Fiverr and all these different things. And there's so much content created out there by a bunch of content creators that have maybe done this in one vertical and made a little bit of success and they've tried a bunch and they're just making a lot of content and they haven't stayed in their lane, in one lane.

And their one lane that they have—sorry, the one lane that they may have already, may have stayed business—is their YouTube channel. And they've just owned; they've basically only made, mostly, money from that. I'm a bit different from where I started, where I made my money and replaced my income from businesses first. So, how do you know which of these things to choose? Because there are so many ways you can make money online, how do you choose which one?

Well, first and foremost, understand that there is no... like, when you come to making money online... It takes time to build wealth sustainably. So pick something that you can commit to so you don't relapse into a job again and then lose all hope. So what happens here is... A lot of people will try a bunch of different things and it's the shiny object syndrome.

And now, when that happens, and I've seen this happen with people buying a business, they've jumped in and they've seen a podcast episode or some case study that somebody bought a business in three weeks, three months or six months and they've compared themselves to this person who was single, had a lot of time, wasn't working full time and they just could go away and crush inputs. And then, because they didn't achieve that result, they feel like failures, and then they go and try something else.

And then that didn't work, so they tried something else. And they're trying to have this; they're trying to achieve these things really, really fast because they want to get out of their job really, really fast. And I totally get that. I wanted to get to my job as soon as I possibly could. I know that when you're listening, guys, your mind's made up, you're done with your job, and you want to just get into, you know, making money online. as fast as possible so you don't have to go to that dreaded job. I get it.

The very tricky thing is when you do force yourself into trying to get results and you set an expectation on yourself, like a time expectation based on somebody else that has achieved success, not based on the average. And if you don't achieve it, what happens with your mindset is that you feel less confident about yourself and with that less confidence, what happens is that it can become a negative spiral where you might go I couldn't achieve this and you believe it's that at the start it's the route that you chose is not the right route for you or that route doesn't work when the reality is that it will work and it has worked and it does work for so many people.

But you just think it's about the route; it's not about you. And then you go away and do it again and again, and you do it for, maybe, trying to make money on TikTok by starting a social media thing on TikTok. Maybe you try to do it on Instagram, maybe you try drop shipping, maybe you try Amazon, build an Amazon business, and then you come to buying an online business.

So you've chosen, for example, five routes here, and you've spent six months doing each one, right? So you've got 30 months there, you know. Let's just say for two and a half years that you've been trying to achieve this and get a result, that you've gone from one thing to the next, to the next, to the next, and every six months you realise, ah, no, this route doesn't work. But the reality is that each of those five options does work.

Absolutely. And it's not about the route. It's about you. And this is going to be hard. This is the truth. This is going to be hard for a lot of people to hear. But I'm going to say it because I think you need to hear it. And not laugh; I laugh at myself because I needed to hear this and I did this myself in the early days. It's not the route that fails you. It's typically you that fails—you and your mindset, you and your mindset and you and your approach and you not sticking to something long-term and committing.

So, let's talk about commitment soon. How do you choose the route? The right route for you, well, what I believe is, gather all of the ones that you think are good, and I'm biased to buying an online business, and I guess most of you guys are already here because you're like, yep, I've got this one route; it's going to be buying an online business. So let's say it is about buying online businesses.

Say you choose that one route, and it doesn't need to be, like if you choose to make money on YouTube or Ecom or whatever it is, this can work in that too. But if you choose this one route, you can make any of these paths work as long as you choose one. But don't think about it from the perspective of time because I need to achieve a result in a certain amount of time. Because what someone can do in four years can take another person eight years to do. Right?

I've mentioned this before. It's the same as the time thing that I mentioned at the start: somebody who can achieve something in five months versus somebody who might take them. years and years. It's based on the inputs. So then, how do you choose which path? What I believe you should do is find the five, or whatever it is and then listen, sit, contemplate and don't think about it. I don't believe that thinking logically can help but after thinking, what's more valuable is your gut instinct and your heart.

Ask yourself, What path seems like the one? that resonates with me best. And say you've narrowed it down to two. There might be one. Say you've got two routes. There might be one that feels expansive and feels like, yes, this is the one, and it feels very expansive in your chest. And there might be another one that doesn't feel expansive, and maybe even opposite; it feels a little bit like contained, a little bit more stressful or a little bit. not as exaggerated in a good way; it may be exaggerated in a way that doesn't feel right for you.

And it may feel a little bit different, depending on how you feel about things; everybody's different. But the one that seems a bit more expensive, a bit more light, and that you're a bit more excited for, typically, is going to be the one to choose. Once you've chosen that one, stick to it, commit to it, find a mentor who teaches that route, hire them and work until you're successful. Work on it until you're successful. And don't count time; don't go. Okay, I'll give myself four years; okay, I'll give myself eight years; okay, I'll give myself 10 years; okay, I'll only give myself six months. It's a flawed system.

Time is a flawed system when you're counting it this way. Do it until you become successful because the growth comes from the compounding that you have in that route, in that actual space. For example, when you leave TikTok, say you build an e-commerce business after a year and it doesn't work, and you leave, all the compounding you've built up from that education, that learning, and what you know about e-commerce is gone.

Not all gone; I shouldn't say it's completely gone, but the compounding that you've built is like you've stopped that snowball from growing. And then you move on to something else and you have to build a new snowball from scratch. So that's something to consider, and this is one of the biggest reasons people fail. I believe it is because we have this short attention span now and I would call it super gratification, where we need to get gratification from what we do as fast as we possibly can.

If we can't, then we're on to the next thing. I believe that people who play long-term games or long-term people are the ones that are going to win in this game and in world creation because of the compounding of it all. I'm butchering these quotes and these stats, but I think it was like 90% of his wealth in only the last few years, or five years. Go look up that quote, but it's significant, right? He made most of his billions of dollars in the last few years, so stick to it. Now, what's the hardest part of the journey? Maybe it's what I've mentioned, right?

I believe it is what's mentioned—the commitment. is sticking to the path and committing to that growth. Now, what drives that commitment and what allows you to keep that commitment is the hardest part of the journey, which is mindset and committing to yourself. Because the courses and the lessons are super important. Like my course is, like I said to you, it's world-class, it gets people results, and it's super important. but they're easy to get; you can just go and pay and get that.

You can just buy them, right? But the mindset—this is something you need to build for yourself. So you can learn how to build that mindset from people like me and maybe from other people. But it's the hardest muscle to build. It's the hardest muscle to build. And Tony Robbins' mentor, Jim Rohn, this is back in the day, like I'm talking in like, must have been in the 40s or something like that, when Tony Robbins' mentor, Jim Rohn, said to him, If you want to be a millionaire, don't become a millionaire to make a million dollars.

Become a millionaire to become the person you need to be. be the person who makes a million dollars. And that, too, is far more important. This is returning to the value of the journey and enjoying the process. And the journey is more important than the destination. Because when you get to the point that you have replaced your income, you have built yourself up to become the person who doesn't need to work anymore, which is super exciting.

And I believe that's a better destination than the fact that I don't need to work anymore. I know it might be hard to believe because I was there and I was like, No, just get me out of this damn job. Know and trust in yourself that, and this is going to help you stick to and commit to one path of buying a business, is that it's going to allow you to become a far better person. And when you become a far better person, you become more magnetic and opportunities come to you.

You draw these opportunities into yourself. You don't need to chase anymore, right? What you're doing when you're trying to get out of your job is like you're chasing and you're trying to keep your head above water and you're trying to chase these dollars and chase this money and chase these opportunities and bring them in and make something of yourself. When you have done that, you become a far more whole and healed person.

And these opportunities will attract you and then it will become about not saying yes as much; it will become about saying no more. And that's really, really exciting. And yeah, I've rabid on this podcast episode for a long period of time. And I believe it's valuable. I believe that you guys will hopefully get a lot from this. And if you did, please let me know. Leave me a compliment or email me. Ideally, leave me a comment on YouTube.

And if you haven't yet, please leave a review on the Apple Podcast, Stitcher or Spotify, wherever you listen, because I know there are people who have listened to my podcast and binge-watched like 260 episodes now, listened to every single one, and haven't yet left a review or a comment.

Guys, if you're one of those people who has listened to a minimum of 20, please, I urge you and I encourage you. Please send some love back. A lot goes into this. podcast, a lot of money, a lot of time, a lot of resources, and a lot of energy from myself and the team. And we're doing it and putting it out there for love. And we'd love to get some love back. So send some love, guys; keep the love alive; keep it going around. And I'll speak to all of you guys soon.