Ep 269: Google Update – The Path Forward Acquiring An Online Business To Make Money Online

In this special podcast episode, Jaryd dives into the impact of recent Google updates on online businesses and explores strategies for acquiring and growing profitable online businesses.

Join us as Jaryd discusses the evolving landscape of online entrepreneurship and uncovers valuable insights for making money online amidst algorithmic changes.

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Episode Highlights

03:40 Why do people hate Google updates?

15:40 Your audience wants quality content!

25:50 Create multiple sources of traffic

39:30 You can make money online in different ways

49:20 Facebook Ads is way better now

Courses & Training

Courses & Training

Key Takeaways

Jaryd emphasizes the importance of not relying solely on Google for traffic and revenue, highlighting the need to adapt and diversify strategies in response to Google’s algorithm changes. 

➥ Jaryd suggests that Google’s algorithm updates are targeting content sites that prioritize ad revenue and affiliate earnings over providing genuine value to users. He explains that Google is favoring e-commerce businesses that genuinely serve customers’ needs throughout their journey. He also advocates transforming content sites into legitimate businesses focused on serving users effectively.

Jaryd encourages the listeners to align their goals with the desired outcomes of financial independence or increased flexibility, emphasizing that content sites are not the only pathway to achieving these goals. He highlights the evolving landscape of online business and the need for flexibility in approach to adapt to changes in search engine algorithms and online platforms.

About The Guest

Jaryd Krause is a serial entrepreneur who helps people buy online businesses so they can spend more time doing what they love with who they love.

He’s helped people buy and scale sites all the way up to 8 figures, from eCommerce to content websites.

He spends his time surfing and traveling, and his biggest goals revolve around making a real, tangible impact on people’s lives.


Jaryd Krause:

Should you or should you not be buying a content website right now or in the future for that matter? Hi, I'm Jarrett Krause. I'm the host of the Buying Online Businesses podcast and today is a bit different. I'm going to be sharing a recording that I did, which was actually a Facebook Live in the group, the Buying Online Businesses group for our exclusive paid-only members.

Now the reason I'm going to be sharing this with you is because it's something I just need to feel I should be sharing with the wider community, just because a lot of people are freaking out at the moment around Google, what to do with online businesses and basically their semi-passive income, their retirement path. And yeah, I just wanted to do a massive service and share this with you guys.

Now, in this recording, I do tell people to contact me and I can answer their questions. Now, please note that I'm speaking to people. I record this for my exclusive members. If you're going to be asking questions around specific IP and me sharing IP, I won't be able to answer them by email unless you are a member, of course.

If you've got some general questions, I'm happy to help. Please email me. I am here for you guys as well. Now, in this, I'm talking about the Google updates. What has happened with Google traffic and organic traffic? Are we all going to die? I talk about what happens now for people that have bought online businesses or own, sorry, own content websites, who have bought content sites, own content websites, and have lost money, traffic and rankings like I have.

What do we do? How do we navigate these waters? Then I also discuss: should you be buying a content website right now? In 2024 and beyond, should you be buying a content website or not? And what alternatives are out there if I suggest you should be buying something different and why? So it's not all bleak.

Everybody online is sharing information and data; shit's hit the fan; we're all stuffed and complaining. And the reality is that, hey, life happens; business happens. Things don't work out as we always expect; maybe we expect them to, but that's not the end, right? Life gives us what we need, not what we want all the time, right? Sometimes it slaps us across the years and we need to learn a lesson.

And those I've found out in my life are typically the best lessons that propel me forward in growth. So, if anything, this is an opportunity. and I wanted to share all of this with you. Now, in some stages of the recording, I'm talking to people that have chatted on Facebook Live and all that sort of stuff, but you'll get the gist; you'll get the point.

I also hope that this recording, I've tried to edit it, and I've realized that it's a bit patchy, so I hope it comes through loud and clear. This is something that's going to be so valuable for you guys. So enjoy. Now, let's talk about Google. I haven't talked about it yet.

A lot of people are complaining, bitching and moaning. And this is going to be a bit of real talk. in this actual call. Now... I'm fully aware that a lot of people are being hurt by Google and content sites, myself included. Lost traffic, lost rankings, and lost money. It hurts and it sucks. It really does.

It's a part of doing business that things happen and the environment changes. They're the risks that we know we're going up against. And every single piece of due diligence that you have sent through that is a content site, we have typically put at the top of the list of risks that if it has a lot of Google traffic, that it's a single source of pen on Google traffic.

We explain that there's a risk every single time and you guys know it. I know it and I've still bought content sites and I've still taken on that risk and I've lost traffic, rankings, and money. like a lot of people have. Now, let's just stick with the Google thing for a little bit. Google has changed how it's promoting, putting out or ranking sites. Is it fair? That's debatable.

It's not for us to say, because we don't own Google, we don't run Google, and they have to do what's best for them—stay in business. And I'm sure that if we look at it through that lens, we can sort of try to understand what they're doing. I don't understand what they're doing. So many professional SEOs do not understand what they're doing, how or why. And what I see out there is that most people are complaining.

And that is a sad, sad thing. Because complaining is going to get you absolutely nowhere. And so there's definitely alternatives, and there's definitely a course of action for me to take, for you to take, and for us all to take that's going to be far better than where we're at right now, typically, or most people are at where they're at right now with their mindset.

As you guys know, mindset is the most important thing for success. And that's what I really pride myself on and my success is based on having a really strong, solid mindset. So I'm going to share a bunch of that stuff with you today. Either way you look at it, at the end of the day, a thing that has happened to us that isn't, is unexpected and isn't exactly what we want or had planned typically ends up happening for us, not to us. Okay? So life gives us these lessons that we can go away and learn from.

And sometimes people do not learn from them. And sometimes people sit there and complain, wish it had changed, wish it wasn't that way, and damn, change happened. And they weren't ready for it. The reality is that change is the only constant in this world, and we should be prepared for it.

And I look back on my life and see that all these things that have smashed me in the face have been good things. I learned a lesson from that, and I pivoted and grew out of it. And that's what I want. all of us to be doing. Now, the good thing is that most of us here are looking at buying an online business and haven't yet bought a content site or bought an online business.

Some of us have, and I have; I know other people have, and we've lost traffic, rankings, and money. And what we can do is learn from this. So let me talk about those. Let me just talk about that stage and then I'm going to move on to the people that haven't yet bought a business and what we should be doing if we're looking at buying an online business, buying a content site, or not and what to do instead or differently.

And there's no perfect answer and this is not going to be one; you're going to have to work it out a little bit for yourself. I'm going to give you some direction, of course and you can come to me and ask questions. Of course, that's what I'm here for, and that's what I'm doing this live for.

So before I go through this in a linear fashion,. people that have bought an online business that has Google traffic or did rely on Google traffic, then I'm going to talk about people that are looking at buying a content business that either relies on Google traffic or not, and I'm going to talk about solutions for both.

Now, are they going to be tricky, tricky and difficult? So for people who have bought an online business that has been affected by Google changes, yes, it's going to be tricky and difficult. People who have not yet bought an online business. It's going to be so much easier. As long as you can wrap your head around some of the mindsets that I'm going to share with you guys.

Rogers asked, Can we focus on building traffic from other sources than Google? They have too much power over our earnings. Yes, good question, Roger. And it's not that they have power over our earnings. Right? We've given them power. We gave it to them. Right? We took the risk. And I said, I'm going to trust that this is going to be sustainable for a certain period of time.

And I'm giving my power over to you. And that's what I've done. That's what so many people have done. And I've done it with not just Google; I've done it with Facebook and so many different things. Okay. So it's us; it's really about us understanding what power we're willing to give to earn something back in return.

And also, where we should control, what sort of power we should keep for ourselves and what sort of control we should have. And yes, Roger, I'm going to answer that question: Should we look at our sources of traffic? So first and foremost, people who have bought a content site or own a content site and have been affected by Google algorithm changes and lost rankings and traffic are affected by the HCU update.

There was one in September. One that's been rolling out through March hasn't yet finished because, hey, March hasn't finished. So it sucks. Right, first and foremost, it sucks and I feel your pain; I feel everybody's pain. And the more that we complain about it, the less likely it is that you're going to move forward and find a solution. So the first step is let's get out of poor me, because it's happened to so many people.

Yes, it's bad for you to a certain extent, but if you play the victim role and continue to play the victim role for too long, you're going to stay a victim. and the world's not going to work in your favour. You need to change the script. We need to flip it for us to serve ourselves and not be victims of this, okay? Have I been a victim?

Yeah, I've been a victim so many times. Have I been a victim of this HCU update? Of course I have. But I'm not choosing to be or stay a victim. So, what's the alternative? When we've lost so much traffic, rankings and money from Google, what do we do? Google, there's not the most abundant amount of answers on what to do. However, there are options. And it's not focusing on just Google anymore.

Like Roger has alluded to, do we look at other traffic sources and streams? Absolutely. But first and foremost, I think what's important is to understand a little bit about what Google has done They're trying to show that e-commerce businesses haven't lost rankings as much as just content sites.

So single serving content sites that are just optimizing for ad revenue and affiliate revenue, typically Google has seen that content is not super helpful. I don't know how, I don't know why, and I don't agree with all of what is being ranked versus what's not being ranked, because sometimes there are. piece of content that is more helpful than others that are ranked highly in an e-commerce business.

Now, we're clearly seeing that e-commerce businesses haven't been affected as badly. What we want to do is, if you're buying a business or you own one, treat it like a business, not like a content site. I've explained this to a bunch of people through my one-to-one coaching and through the inner circle.

is that if you have a business, your goal is to serve, and if it's in a particular niche, say surfing, your goal is to serve people every single step of the way through that business. Not just do it the easiest possible way, which is what content sites are about and have been about. And I think people will probably, unfortunately, continue. to have them be about this, unless they understand these principles and these mindsets that I'm going to be talking about.

That is, let's not just do it the cheap and easy way. Let's not build a business in the easiest possible way. Instead, let's do the right thing and serve the people in our niche in the best possible way we can. By building a business that serves people. each and every single step of the way through their journey. As I said, we're going to use surfing, for example.

If I bought a surfing website that has information, or informational content, and I got traffic and got rankings from Google, and I made money through ads through the ad network, then I might even recommend a couple of surfboards for people to buy, or leg ropes and stuff like that for people to buy. Now Google's just going to see that I'm just creating content and I'm typically going to do it in the cheapest possible format, which most people have done.

And Google sees that, right? And you just try to create cheap content to generate ad revenue and affiliate revenue. And typically, let's be honest, ad revenue we don't really optimize; we don't really care about it. As long as we get ads on the site, we're going to make money. Yeah, right? So they're not ad-stip. It's always typically tailored to people who are surfing. Also with affiliate links.

Typically, people are optimizing for, you know, the surfboards that are going to earn them the most commission, right? And typically, those surfboards may not be the actual best surfboards for the person at that stage of surfing. So Google has really seen this and highlighted this, and they've also seen that people have just abused the crap out of AI and just created a bunch of content that was cheap, quick and easy.

And Google's just had a hard time dealing with the whole thing, right? And we've also seen the expired domains thing as well; people have bought expired domains and built websites on them to just game the system and buy a bunch of backlinks and do this the quick, cheap and easy way. Google doesn't want this.

And let's be honest, neither do human beings. When people come to your websites, you really think they want cheap, easily written content. People who want to go to... and use your business, do you really think they want a cheap, quick and easy experience? No, they want what's best for them. They want the best products and services and they want the best help for where they're at in their journey.

There's so much in this. And so the options are, and what I share with people is that, number one, the priority is to make sure your business or your content site, or, I should say, turn your content site into a real business. and just start caring. We know that not trying to create a lot of content cheaply and easily doesn't work anymore.

That is finished; it's game over with this whole cheap, quick, easy content; rank it and get ad revenue and affiliate revenue. It doesn't work anymore. So we need to do something different. We need to accept that; we need to move on. We need to pivot and change. Even though we've been affected, what has worked no longer works.

So we need to take our content websites and turn them into real businesses. So how do we do that? And I'm going to talk about the traffic and getting traffic to the real business soon. But we need to change the model and the thinking, like, I own a content site, so I own a business. And I'm going to serve people in the best possible fashion.

So if somebody is coming to my site for surfing-related help, what I'm going to do is make sure I only have the best content and it's not a lot of content, right? I don't know how I feel about this whole topical authority and I create as much information as I can around a specific topic just to have topical authority.

Instead, I would say to create information and value based on each stage of it and don't just create more for creating more, say, for covering all the keywords in that topic. I would say to make sure you create content that helps stage each stage the person's going to go through in their journey of being a surfer. And only do it, and do it with the least amount of content. I've talked about this before as well.

Less content but more valuable—people are going to love it, right? If I just give you the message and I give you the answer like this, you're going to love it so much more than me saying, Hey, go away and listen to this three-hour thing or something. Read this three-hour thing and you'll get the answer. You just want it right now.

So maybe less content is more valuable in a more impactful way. Covering each stage of the journey. So what would that look like for a surfing site that has just ad revenue and affiliate revenue? Now, this is not going to be perfect for every single site and it's going to be a little bit different depending on how your site is set up—structure, theme, categories, all that sort of stuff. Now, I'm just talking about the basics.

principles and philosophies for business. I would take each stage of the journey of a surfer and I would say never surfer before: complete beginner, intermediate and then advanced, right? And I have those four stages. And then I would make sure to have content for each one of those stages. And my content would not be optimized for affiliate revenue only or ad revenue only.

My content would be optimized more to serve the person first. And I'd probably want fewer ads and fewer referrals to affiliate products unless it was very, very warranted. What I would do is figure out how to turn this into a real business that not just Google, but the world sees that, okay, they're not just creating content for ad revenue and affiliate revenue.

You and I both know that if we go to a website and we're looking for something, we can typically just tell if it's just a content site for ad revenue or affiliate revenue, and we feel a bit icky about it, right? Let's not do that. Let's have our sites sell products and services, right? So maybe sell your own surfboard leashes and surfboards for each stage of that person, you know?

Never surf before, beginner, intermediate or advanced. You can relate this to fishing; you can relate this to anything, right? Hunting, whatever niche you're in. And... Give them real products and real services. At the start, they may not need to know a bunch of stuff. Maybe they need a little digital course, right?

Maybe they need a digital book to learn a few things. And then, through that digital book that you sell them, you might have a couple of recommendations for affiliate products only based on where they're at in their service, right? Where you sell surfing lessonWhere dor people that are at a certain place in the area.

So you might capture leads and sell those leads to a surf school in Miami, Florida, LA or New York. Even though it's freezing cold, I know they do surf there. Or in Indonesia or wherever the person is in the world, you might gather leads that people want to learn to surf and you might find the best surf school for them. Sell those leads to a surf school and you make money from lead generation.

You also make money by selling your digital course or your book, right? And maybe you realize, Oh wow, there's these surfboards. Out of all the surfboards, the most popular surfboard that people are buying is not the advanced or pro model. It's not a complete beginner model. It's the intermediate model.

And it's this one. And maybe I'll figure out how I can get that manufactured and sell it myself, right? So the end goal for you is to not just think about how I can make money through traffic, through ads and affiliate revenue. The goal would be to learn how to make money and keep that person in your ecosystem on the journey to make money from them each and every single step of the way.

So when they have one problem, you go away and solve it, and then when they have another problem, you go away and solve that. Then they have another problem; you go away and solve that. So you help guide them; maybe they haven't become a complete beginner or have never served before.

Maybe they come in as an intermediary. and you say, All right, you're an intermediate; this is where you're at; this is what you need to know; this is the gear that you need. And then, as they progress, you want to help them and guide them through the journey to get there.

And then, when they start to advance, you're like, Look, maybe you need to change your board; maybe you need to change your gear; maybe you need to change your coach to somebody who's not an intermediate or beginner coach; maybe you need an advanced coach. And you help them through every single step of the stage.

That's how I think you guys should be thinking about this as turning your content website into a real business that serves people with digital products, which can be physical products or services. and make money through each single stage of that person's life only because you're helping them.

Not via; I just want to get traffic to my site, make it quick, cheap and easy, and get ad revenue or affiliate revenue. No, those days are gone; they're done. Whenever we visit those sites, we hate them; they're icky. We don't want to be sold some crappy product that we know is actually not good for us. Right?

So that's how to pivot if you already own a content site in terms of... Taking it from the main mindset to have is taking it from a content site to becoming a real business—to serve people Give them a phone number, give them a chat, actually talk to them through email and fire them through email.

Oh, hey, I'm thinking about, like, what sort of circle do I need? chat with them and say, Oh, this surfboard is good for you, or this surfboard's not good for you. If you're here, this is the sort of surfboard I would get, and then I would also think about maybe getting a coach to help you surf that surfboard, right?

And you sell to them via email and via chat and customer service, and yeah, maybe it's an affiliate product for the surfboard, but you're recommending the right one; it's tailored to them; you're asking what their goals are and where they're at; and then the same with a surf coach, is you're asking where they're at, and then you recommend, you might get a referral commission, right? So you're just serving at a core level.

You're not just trying to get traffic in. What you're doing is when you do get qualified traffic in, and it might not be as much traffic, but it's highly qualified traffic, and traffic with money that has a problem that you want to spend that money to solve, and you have less traffic, you can make more money.

My business, buying online businesses, doesn't get a lot of traffic. I'm not the high volume traffic guy, but the business makes money, because I am. Freaking awesome at serving and really good at helping people. And we change people's lives, right? So you don't need to have an insane amount of traffic. So that's the mindset.

Take it from a content site to a real business. Now, let's solve the traffic problem. Now that you know that you don't need high volumes of traffic, you don't need insanely high volumes of content to rank on Google. You can create just really good content, maybe... on YouTube, right?

I don't get much Google traffic to Bob anyway, right? Most of it's through podcasts and YouTube. Why is that the case? Because I got burned, right? I got burned. I used to spend thousands, tens of thousands of dollars a month on Facebook ads and Facebook shut down my ad account and I had no leads.

I had no traffic, zero, complete zero, and no revenue. Basically, there is no business anymore. So I had to pivot, I had to change and I went the content route. and I didn't just do Google traffic; I did podcasting and YouTube. And I don't really do too much on social media; you guys can see that. I don't care for it.

I like the longer form of content. We will do some social media stuff coming forward soon, but as you can see, I basically nearly lost my business because I went from traffic to zero traffic and no money to zero traffic and no money. and I pivoted and I changed. I didn't become the victim and I didn't go. Oh, poor me, poor me, poor me.

I made a change and it worked out very, very well. And that's what I learned from it and I want you guys to learn from this experience. It stinks if you have bought a business and this has happened to you. It really does. The reality is that you can do things to grow out of this.

Now, we talked about the business model. changing from, I just own a quick, cheap content site to, I own a real business and we're doing real things and I'm prepared to be in this business for years and years and years to come to serve. So that's one mindset shift. Another one is, where else can you get traffic from? and good qualified traffic and how much is going to cost you in terms of content? Right.

Maybe you just keep creating content, but you don't use AI. Maybe you don't do it the quick, cheap and easy way. Maybe you just write content for Yahoo, Bing, DuckDuckGo, and Pinterest and create content for Pinterest; uh, create content for different channels and you can get it through other channels. You don't have to be single or dependent on one. source. So that's that.

Now I've got a bunch of stuff. Michael says it sounds like we need to do some strong BD for EAT and make sure it's strong. All right, Michael, I'm going to talk about this soon with those of us who are looking for our first online business. Do we buy a content site? Do we not? Omar says thoughts on sites that are used that are useful to find the way that you just described through A to Z.

Doesn't Google have the power to still say that your site is not useful for some other random reason, thereby affecting traffic again? Yeah, Omar, that's a good question. Google does have the power; you do give it to them to say your site is not useful. And so does every traffic source, right?

Facebook can shut down my account again. YouTube can shut down my account again. It can all be shut down. All traffic sources can be shut down, right? It's just like in a traditional business: if you own a petrol station and they decide to do roadworks out front of the station, you're going to lose a lot of traffic.

What can you do to change that? You can make your gasoline prices cheaper so people will double back and come back to you. You know, at service stations, you can do things like, in Australia, a lot of people get pies and sausage rolls and chocolate milks and energy drinks from service stations when they fill up their fuel. When you spend over $50 on your fuel, get a free drink, a half-price pie a sausage roll or whatever it is.

Make these deals so good for traders that they're not just going to go to the next petrol station; they're going to double back and get what they want, right? There are ways that you can get around this. And it's the same with online business. Google's not going to give you, you know, a portion of your trapping. Don't rely on Google. You know, um, for a lot, I get multiple sources of traffic.

So there you go, Omar. Alright, any other questions, guys? Now. Let's talk about buying an online business. This is the next big phase. We're talking about people who have bought a content site. Let's talk about people that are coming to this and wanting to buy a content site. Now, let's recalibrate.

You guys have come to this space with a goal. And I think that some people have lost track of what their actual goal is. So let's come back to what your actual goal is. And this is the truest north for you: to always come back to what your goal is.

Most people are here because they want to replace their income, earn an income online so they don't have to work their current job, make more money so they can quit or just get some sort of level of financial independence or more money so they can spend more time doing what they love with the people they love. That's what I help people do.

Typically, if you're here, that's likely what your goal is. Now, along the course, you've... listen to some of what I've said, right? And you conditioned yourself to go, all right? To get there, I need this, right? And I have typically told people that if you're starting out, the best way to go is to buy a content website.

They are typically easier to operate and less risky. Keyword, typically. How many times have I said it typically? Okay, things can change and things have changed. And it's good, right? We need change in the world for it to become a better place. And I think online businesses will become better because of the changes that Google is making.

I know that you've all got your forms and opinions and stuff like that, but they're kind of forcing people to have better businesses and become better business owners. Are they rewarding some crappy sites? Yes. Do I agree with them rewarding Reddit and other things like that? No, they've got a conflict of interest with that because...

Google and Reddit are merging or whatever they're doing. Well, then they got some financial assistance, but things change, right? And the good thing is, you may have changed your goal, right? You thought your goal was to be financially independent, then you've made your goal a content site based on some things that I've said and what previously worked really, really well, right?

But the goal is not a content site. Let's get back to your real goal. The goal is financial independence. The content site's a vehicle. Now, if your goal is to get to somewhere, say, a thousand miles away, right? Or a thousand kilometers away, that's your destination. Now, I'm also going to use a bit of a metaphor here. If your goal is to achieve financial independence, that's your destination, right?

Now, say you wake up in the morning and say, All right, cool, I'm going to go and get towards my goal. Let's go to your garage, right? You want to get to your destination, which is a thousand miles away. You got three different cars there. Lately, you've realised that this content website car is, you know, something the mechanics have been having trouble with, and the SEOs have noticed that it's not driving as well anymore.

It's not really serving the purpose as nicely as I would like to get to my destination. So let's maybe choose another vehicle to get there. And there's so many other forms of vehicles. Maybe it's a content site with, you know, something else added to it, like an e-commerce arm or whatever it is, membership or whatever it is.

Or maybe it's just you buying an e-commerce business, a membership business or a SaaS business. Do not get attached to the vehicle. Right, please do not get attached to the vehicle. The good news is, for you guys who haven't bought a business yet, you don't need to buy a content site.

Now I'm saying to exclude content sites completely, Hell no. Hell no, right? There are still some good content sites out there that should be bought. Does that mean if you can't find one, you completely give up because there are so many that have been affected? No, you change your vehicle and you make sure you get to your destination.

If you're true to your goal and you really want to get there, make sure you find a vehicle that can get you there with the least amount of risk. and with the business model that you can operate. Now, usually, it was cheaper and easier to operate content sites, and the risk was a bit less.

Now we can see the risk is a little bit higher now, because it's a bit unpredicted with what's happening with Google. Maybe things do stabilise out after six months or a year, who knows? And I've seen a lot of people now buying e-commerce businesses with zero experience. smaller e-commerce businesses with zero experience and growing and scaling them.

Awesome. Membership businesses, SaaS businesses, and people doing the same thing. So, let's not get too attached to thinking that your goal is to buy a content business. Because your goal may not be to buy a content business. I'm pretty certain your goal is income, financial independence. So let's just get a vehicle that gets us there, right? that has the least amount of risk at this current time in the market. Um... Cool, any questions around that? I don't know what else to say.

I think I've explained it, how I believe it really should have come across and how I believe you guys can understand and interpret what I've said there. let's get the vehicle, let's not get attached. I'll give you another example. I'm buying a property at the moment, another investment property and there was one that I really, really wanted, but it didn't end up working out. Did I get attached?

I'm like, ah, damn no. So I went for a different one, right? And I'm looking for a different one. So what? I'm unemotional about it, right? Let's not get too emotional; let's not get too attached or frustrated. Like it's, it's a part of the journey you're learning, and it's really good. If anything, this is a really good time.

Look at the positives for those who didn't buy a content site and didn't get slapped; you didn't yet buy a business. This is a great thing for you, right? You didn't yet buy a content site. They got slapped by Google. Massive, massive win. Right. And the people that did, I bought content sites. I got slapped and lost the traffic earnings. Great for me. great lesson. Really, really good lesson.

Now I can learn what I need to do to turn it from a content site into a real business. So invest in something that's going to help you get to your real goal. Don't get too attached to the business model. I've helped so many people buy so many different businesses and get insane results, right? So let's do it. There are two questions here. One from Roger, one from Michael.

So... All right, and while I answer these questions, I want you guys to come up with more questions while you're here as well. I'm sure that you have an absolute bunch and are prepared to go over time on this live and this call with you guys to make sure they all get answered to you to understand the answers to your questions. So do not hold back; ask them in the chat. Okay, Roger says, what does it mean to go from content to a business? That is not clear to me.

Okay, I'll come back to that. Michael says that should our DD start to show which sites got slapped, this should be a short-term advantage, right? Alright, Michael. Let's. I'm going to come to your question as well, Roger. Michael said, should our DD start to show which sites got slapped? A lot of sites got slapped, and a lot of people are doing DD on sites that got slapped because it is an opportunity, right?

If you buy the business at its low point, where its low point of traffic is, and value it based on where its low point of traffic is, and it's stabilized out over a certain few months, say, let's say, for example, that site got, it's last that happened in March, and we get to, we go through April, we go through May, and then we get halfway through June, right?

In June, you see that traffic since March has just stayed flat and stable. And it's still got a little bit of traffic; it's still got a little bit of earnings. You can value that site based on where it's low and since it's been stable and purchase the business if. It passes your due diligence. And if you feel it's a good investment, you can typically buy it at a lower price than what it would have been before it got slapped.

Should our DD start to show which sites got slapped? I'm not sure what you mean by that. But what I'm saying here, Michael, is yes, you can still buy a content site. I'm also saying to stop thinking that you need to buy a content site. You do not need to buy a content site. This is buying online businesses, right?

The business is called buying online businesses at dot com. A business name is buying online businesses. A content site is one form of online business. Your goal is to make money online. You can do this in a million ways. You've chosen to buy an online business. Does it need to be a content site? No, it does not need to be a content site.

You can buy an e-commerce business, a membership business, a SaaS business, or a YouTube channel. You can buy an Instagram account. Help people buy Instagram accounts. You can buy an app. You can buy any form of online business. And I've helped people buy so many forms of online businesses.

I know a lot of you guys think that. Hey, Jarrod's this guy that teaches people to acquire content sites. No, a lot of people start out with content sites and previously they did start out with content sites because they were easier to run. Now we can see that maybe they're not as easy to run as e-commerce businesses. So understand that, Michael. Thank you; you got it. Cool.

I'm talking to you, Michael, but I'm not just talking to you; I'm talking to everybody. I'm reiterating myself multiple times; listen to me. What is your main goal? It's a buy an online business, buy an online business. You don't need to; the main goal isn't to buy a content site.

Sometimes we need to change our mindset, right? your mind might be set on a content site based on previous market conditions. You can change this. That's the beautiful thing about being a human being. That's the beautiful thing about investing. And the beautiful thing is that if you haven't yet bought a business, you can change the type of business you buy and buy a better one.

Imagine what an advantage you have. Imagine what an opportunity you previously thought you were going to buy somet;idn't buy that type of business. and she hit the fan with some of them, call.iCallke it is, and now you have an oppthetopportunity toomething that's better? Wow, awesome opportunity.

Come on guys, let's be real here. Okay, a little bit of energy charge there, but I just want you guys, I.think a lot of people are like, oh Oh, oh no, this is not any good anymore. It's freaking amazing. really is such an opportunity. Yeah, that's what I'm trying to convey to you guys. I'm stoked, I.m stoked for you guys.

Especially since I've got a lot of experience and I can help you do this and I can navigate you through this as well. I can hold your hand. You can change your whole strategy. You can change the vehicle. If you previously were driving an automatic or wanted to drive an automatic to get to your destination, and now you're like, I'm going to change the vehicle,.

It's a manual. Guess what? I can teach you that. And I have done that. So I can teach you to drive a different vehicle, to grow a different vehicle, to buy a different vehicle, and to eat in a different vehicle. Understand it. All right, and I'm excited because it's a new chapter for you guys, who may have had a set mindset on one type of vehicle. Now. Roger, what does it mean to go from a content site to a business?

That is also a set mind, a mindset that needs to be changed. Previously, a content site was created to make money through ad revenue and affiliate revenue. Now, going to a real business, it's stopping thinking, hmm, they don't just need content anymore. There's an abundant amount of content. maybe what we need to do is wake up.

And understand where they're at in different stages and offer physical products, digital products and all services to them and sell them from your website, which is a business. And you can even turn an online business into an offline one as well. I've also talked with one of my clients about taking his content site to having not just live events on the internet and digital events, but live events in person. Right?

So it's about offering the products and services that are going to best help your traffic and selling them to them. and having each single stage that they go through, you recommend or sell products and services to them that's going to help them get to their goal. Don't be set on just the one way to do it, which is through content.

No, like I said before, you can have less content and earn more money. I mean, you can have less traffic and earn more money if you just have the right products and services that attract people to them. And then you can create content around them, right? The number one goal for this is not just to get traffic.

Do you think my goal is traffic? No, I don't care about more traffic. What do I care about? Email subscribers. It's once they're on my email list, once you guys are on my email list. I can change how I serve you, right? I can change the products and I can change the services.

By the way, I've got some awesome stuff coming for you guys that you guys are going to absolutely love. This is what you guys can do with content businesses. You can take that traffic, convert it to email subscribers, and then you can promote your products and services, and they can change. And over time, as your products and services get better, you can update them and tell people via email. and sell them to people via email.

And you've built an ecosystem of people that are in this space that are looking to you for help, like you guys do with me. So, I'm a real business. I don't get just Google traffic, right? I get traffic from different sources, and it doesn't need to be a lot, but I have a large email list because I capture people on an email list. and then I'll offer products and services and I'll help each of you guys through every single stage.

Think about it. My goal is financial independence. Okay, I help you with financial independence but I first give you a little due diligence framework for free and get you on the email list. And then I go away and go, Hey, do you want my mini-DD course? Yeah, some of you buy it and then you upgrade to the big course, buying online business as a membership. And then you go, Oh, I bought a business; what do I do? Grow it. Okay, cool, that's fine. I have an SEO agency.

I can help you grow it. Oh, great, this is awesome. Now, what do I do? I don't want this person anymore. Well, we can sell it for you. You see, what I've done here is that I've helped people through every single stage of the journey, right? Based on what you guys need,. And I didn't do it all at once, did I?

Right, I didn't always have my own SEO agency. I didn't always sell businesses to people. But as this progressed and the business built and grew, I started helping people. So that's how you take it; you go from there. I just own a content site and I'm just treading content to get traffic. No, great content to get email subscribers. and help people. It doesn't need to be that hard.

John Henry, the reason it can, sorry, Roger, let me tell you why it can be hard for this set mind to be changed, to change that mindset. The reason it can be hard is because when you consume a bunch of content around, or a bunch of media around, content sites, you learn how to buy them, grow them, run them, and all that sort of stuff. you become so invested in, like, the goal is a content site.

And you can't see outside of the realm of just a content site. Because you're in this universe, I need to buy a content site; I need to buy it, grow it, and run it. How do I do all this? And you just consume all this content—podcasts, media, YouTube channels, all that sort of stuff. And you're in this bubble of content sites.

And when you're in this bubble, it's hard to get out and you can't. Typically, you can't see other options because you're so embedded and you've invested so much time into this. So why would you change? Right? Now the answer is because it doesn't work as well as it used to. Right now, in these market conditions,.

It might be in six months, or it might be in a year. Right? But change is inevitable. I get thrown an absolute curveball sometimes, but I'm like, woa, my whole life has just changed completely because of this one little piece of information. And I can either choose to accept it or push back on it and not change myself. So that's what I'm trying to share with you guys. Let's be open to the change.

Let's embrace the change, because when you do that, you will change, become a better investor, a better person and get better results. You become too fixated on one thing; you become too rigid. When the storm comes, you snap like a tree. Be the bamboo. You guys know what I'm talking about here. So, keep your questions coming, guys, because we'll wrap this up if I don't have any more.

John has had one in the past. you recommend a new investor stay away from e-commerce because of Facebook ads; do you believe that skill sets can be learned relatively quickly? Great question, John; so glad you brought that up. Yes, correct. I have pushed away from Facebook ads in the past. Now Facebook ads have gotten so much better and easier.

You can typically put out an ad to a broader audience and Facebook learns that audience for you. And I've seen people get incredible results with way fewer skills than me in digital marketing and paid advertising. And they're getting insane results, right? Somebody that used to work for me, one of my sales guys, Kai, started his business and started running ads.

And he doesn't know as much about digital marketing as me. He's probably started to learn a fair bit now, but his ads were just crushing it and he was making so much money. Now, am I saying Facebook ads are easy? No, I believe it has gotten easier and I believe even Google ads and YouTube ads and a lot of them, have gotten easier as time goes on because these big platforms want all of us to spend more money to do that.

We need to make it easier and better for us to get results. So what have they done? Of course, they've made it a bit easier. That said, when it comes to e-commerce businesses as well, John, do you need to run the ads yourself? No, you can hire them. So I have always said and recommended investors stay away from e-commerce businesses unless they have the skills or can learn the time to learn the skills to run the ads or have somebody else run the ads for them.

So as always, and unless, right? Now, when it comes to looking at an e-commerce business, and this is what you guys should do for yourself, you don't just need to take my word for it; you can stack up, you can look at it, you can do DD on an e-commerce business and see its value, and then you can do DD on content sites and see its value, or SaaS, a membership business, to see its value.

I recommend doing DD on multiple businesses to see which vehicle is the flavor that's right. for you based on its value. And we will point out risks and we will give you risk mitigation strategies. If you don't know much about ads, then maybe we could recommend somebody who does know about ads. If you've got some time to learn about ads, then we can give you some resources on how to get better at running ads.

It's not about whether you can do it or not. It's about whether you're committed to doing it or not, right? For me, I knew nothing about paid ads. Was I born and I knew stuff about paid ads? No, but when I got into a certain business, this one, I needed to learn about paid ads, so I went and did it. I crushed it, right?

It took me time, took me a lot of time, crushed it at the start, sucked at the start, and I spent a lot of money, time, and effort doing it. And you will learn this through; you'll go through that; you'll iron out the kinks until you get to a point where you will start working, but only if you're committed to it.

So the key thing here, guys, is that you guys can get results, but the key ingredient is commitment. You can buy any business and get results. The key ingredient is commitment. Okey dokey. All right, it feels like I've just done a 50-minute rant.

I guess this has really been on my chest and really been like, I just need to share this with you guys because I feel like some people have just really, they feel like they've stuck in the mud and don't know what to do. And there's always options, always options. I just want to share that with you and it's exciting. It's so exciting.

erek loves the rant. Thanks Derek. All right, Robert, limiting our options to only content sites made the number of sites look smaller. Correct. How do we narrow down our options? now? Well, sorry, let me get back to that. Robert, great question, Robert. How do we narrow down our options now?

Well, first and foremost, what narrows your options really is your price bracket, the price range and sticking with that price range and dabble. You've just broadened. You've broadened. What I'm doing now is saying, Yeah, you've said, Okay, we've narrowed our options to just content sites.

And then you're saying, again, how do we narrow our options down again now? Don't. I want you to broaden them. I want you to broaden your options and look at other business models. Right? And then, as you start to look at different business models, you'll start to realize that, oh, this membership business and SaaS business are not really money in that price range.

I don't think it's going to be the right thing after you've done a couple of DDs. And then you'll go, okay, I like these types of e-commerce businesses. Let's, you know. and it might go one way or the other, right? So I want you to broaden it and then you'll start to narrow it down yourself naturally. All right, if it's too broad, then just look at maybe... Yeah, I would just say get it broad and then bring it back into the narrow.

And if you really have trouble narrowing it down, then let me know; I can help you with that. All right, John, that's great. Thank you. If we begin to consider FBA businesses, would the goal still be to make them e-commerce businesses? Well, John, that is a really good question. And it depends on what your goal is, right?

It doesn't need to be what I say it is, right? So I believe if you buy an FBA business, the goal should be, like any business, to decrease risk and grow it. And if you can do those things at the same time, amazing. Now, how do you do that with an FBA business? Decrease ri;k, yes, don't be reliant on Amazon, right? So that means growing it. So an FBA business iswell,is an e-commerce business, right? It sells products.

So I think what you mean is, should we start selling it on Amazon? And the answer is, if you can, yes. Because it's going to decrease the risk or decrease the dependency on Amazon all right, and it might take a bit of time, but if it's really worth you Spendispendingoney on just Amazon, growing it an,lding on to that risk for a certain period of time, and then selling it, then maybe it's that thing as well, right?

So you just need to weigh it up and we can let you know when you do your DD John and everybody else you submit it to us and you can ask these questions and we can answer you specific to the deal and it's going to give you a bit more clarity. So it's a really good question. Okey dokey. Oh no, Omar.

But e-commerce requires customer service, managing inventory, and therefore more hours per week. I'm out. It depends on the business. I'm not going to say no; it doesn't require all of that. For some businesses, you will need to do it yourself. All of that, yes.

And then you can hire people to do the customer service. I've hired people to do customer service and manage people. Inventory from, you know, I did the inventory. and did add more hours per week to the business, well, you can optimize and systemize it down. So, you know, all these risks, Omar, or these things like, no, I can't do that. They're also opportunities, right?

Problems: I learned this from a mentor of mine who used to do 60 million a year. He said, Jared, problems? They're really good, you know. I'm like, really? He's like, yeah. Problems are opportunities in disguise. Sometimes there are problems; there's some problems you don't want to take on. And at times, those problems are incredible opportunities.

And Omar, when you buy an e-commerce business and you've got customer service, inventory management, and a few more hours a week to run the business, if you went away and you grew the business a little bit, and then you hired people to do those tasks, typically you could sell the business for more because the business would require fewer hours per week; it's basically self-managed and you'll get a higher price for the business.

It's a great problem, it's a great value add, and it's a great opportunity. So you can look at it as a problem or as an opportunity. Now that said, if you are just like, well, I'm going to buy this and it might have customer service management in between all that sort of stuff, it will require more hours compared to a content site.

Yeah, okay, well, which one's performing better? Is the content site performing better? Does it have more risk? or would you rather do a couple of hours more per week until you find somebody else to, or create a system or a process to hire somebody to run that, and then have a business that is performing a little bit better with less risk?

So what I'm saying, Omar, is like. For e-commerce businesses, just because content sites are in the marketplace right now, Google's done some fuckery. let's be honest: with their whole algorithm, just because that landscape has changed, does that mean e-commerce businesses are the answer?

No, I am not saying that. I'm not saying you need to buy an e-commerce business and an e-commerce business is the answer. I'm saying that you have options, right? And weigh up the different vehicles compared to each other. Maybe you've got three different vehicles or four different vehicles in your garage that's going to get you to the destination. Test drive the four of them.

What I mean by test driving the four of them is to do DD on the four different business models or the three different business models and see which one suits and feels right and then go with that. That's what I'm saying. Oh, fantastic book. Derek, this is only my number one book recommendation.

The Obstacle is the Way by Ryan Holiday. He's a great author. Also, the ego is the enemy. Check out his stuff, guys. The obstacle is the way. Thanks for that, Derek. I appreciate that. Oh. I appreciate you putting that in there. So we've been on for an hour, guys and the rant's over, I think. Yeah. It's been good. It's been good to chat.

Thanks, guys for your questions. If you have any more, come bring them on. Get them through, because this is a topic of discussion for everybody in our space and I'm excited. I am so excited. Uh, there's the opportunities, and I'm not just like, I don't know if, you know, there's this thing that's like toxic positivity where shit's just going down in the world and people like, yeah, no, it's good.

It's, you know, having a positive mindset and, just like, sweeping other things under the rug. No, no, I'm not sweeping that under the rug. Google has done some bad stuff, right? Or it hasn't been good for a lot of content site owners. I get that. I know that.

Also, this is an opportunity. It's really awesome. And for those of you who haven't yet bought a business, or haven't yet bought a business, you've got a huge win here. The people who have bought a business and lost traffic rankings and stuff like that, like me, have an opportunity here.

Is there a chance opportunity for those of us who bought business already, or content sites, I should say, that have been slapped by Google and are a little bit tougher to deal with? Yes, of course it is. It's a lot more raw and it does hurt. and could be a deeper lesson for me and for us to get, you know, to really bounce out of. I know that one of the hardest things for me in my life was when I worked so much.

I got clandestinal fever and I literally couldn't work many hours or even surf, so I had to change my whole business model. I had to change everything because I got hit by this slight curveball. And it was the worst thing at the time—the absolute worst thing for me. You know, physically, mentally and spiritually, it just cooked me. But I look back now and I'm like, that's the best thing; that's one of the best things that's ever happened to me.

So I'll leave that. Alright guys, sending massive love. I feel for everybody out there that has been hurting. I get it and it sucks, and there is a light at the end of the tunnel and for those of you who haven't yet bought a business, damn are you guys frothing, like you should be super stoked, like I'm so happy for you guys.

I look forward to seeing more DDs come in from you guys now, with different business models, different mindset and some good energy behind them. So just remember, guys. If you're buying an e-commerce business, something that has to have ads, I've spent so much money on ads, and I've got so much experience in ads.

You guys need help with that; let me know. I've got referrals; I've got education to give; all of that too. All right, guys. Sending love and I'll speak to you on the next one. Bye.

Want to have more financial and time freedom?

We help people buy established profit generating online businesses so the can replace their income and spend more time doing what they love with the people they love.


Jaryd Krause is a serial entrepreneur who helps people buy online businesses so they can spend more time doing what they love with who they love. He’s helped people buy and scale sites all the way up to 8 figures – from eCommerce to content websites. He spends his time surfing and traveling, and his biggest goals are around making a real tangible impact on people’s lives. 

Resource Links:

➥ Buying Online Businesses Website – https://buyingonlinebusinesses.com

➥ Download the Due Diligence Framework – https://buyingonlinebusinesses.com/freeresources/

➥ Sell your business to us here – https://buyingonlinebusinesses.com/sell-your-business/

➥ Surfers SEO (SEO tool for content writing) – https://bit.ly/3lINGaV

➥ Ezoic (Ad Network) – https://bit.ly/3NuVR5P

🔥Buy & Sell Online Businesses Here (Top Website Brokers We Use) 🔥

Empire Flippers – https://bit.ly/3RtyMkE

Flippa – https://bit.ly/3WYX0Ve

Motion Invest – https://bit.ly/3YmJAmO

Investors Club – https://bit.ly/3ZpgioR


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