Ep 389: Inside The Strangest $5K SaaS Acquisition You’ll Ever Hear with Andrew Kamphey

What happens when you buy a SaaS business for $5,000… only to discover the deal comes with a $12,000 security bill, a mountain of technical work, and a newborn baby?

Andrew Kamphey was the number one user of Pigeon, a tiny SaaS app built inside Gmail that he genuinely loved. Then the founder announced he was shutting it down.

So Andrew bought it.

There was just one problem. The business was already making $0.

And within days of sending the $5,000 payment, Andrew found out he was about to become a dad. A week later, his son was born prematurely and spent three days in the NICU. Meanwhile, Andrew was waking up every few hours to care for his newborn and sometimes restart the servers.

Then came the $12,000 Google-required penetration test.

What started as a tiny acquisition quickly became a crash course in what actually happens after you buy an online business. Technical headaches. Unexpected costs. Customer recovery. Infrastructure. And the reality that owning a business isn’t always about growth charts and big wins. Sometimes it’s just figuring out which fire to put out next.

But Andrew didn’t walk away empty-handed.

After roughly six months, he had reduced the infrastructure costs, brought back paying users, improved the product, and eventually sold Pigeon for just over $30,000.

And that’s only part of the story.

Andrew has also built and sold an industry newsletter with 15,000 subscribers, experimented with strategic acquisitions, and built Better Sheets into a business around Google Sheets, tools, templates, tutorials, and some seriously unconventional products.

In this episode, Jaryd sits down with Andrew to unpack what his strangest acquisition taught him about buying businesses with little capital, why strategic value can matter more than traditional valuation multiples, what makes a small online business worth acquiring, and why simply asking an owner if they’d sell can open doors you never expected.

Because sometimes the best acquisition isn’t the one with the biggest revenue.

It’s the one you actually know how to make better.

🎧 Hit play – this is what a $5K SaaS acquisition, a $12K surprise bill, and a newborn baby can teach you about buying online businesses.

Get this podcast on your preferred platform: 

RSS | Omny | iTunes | Youtube | Spotify | Overcast | Stitcher 

Episode Highlights

02:11 – Why Andrew Bought a SaaS He Was the #1 User Of After the Founder Announced It Was Shutting Down

05:12 – The $5K Acquisition With $0 Revenue: Why Traditional Valuation Multiples Didn’t Make Sense

06:49 – The $12K Google Pen Test Nobody Expected: How One Compliance Cost Nearly Made the Tiny SaaS Impossible to Run

10:41 – From Acquisition to Fatherhood: How Andrew Found Out He Was Becoming a Dad 2 Days After Buying the Business

13:06 – The 6-Month Turnaround: Cutting Server Costs, Bringing Back Paying Users, and Selling the SaaS for $30K+

20:41 – Why Andrew Keeps Building Weird Side Projects That Don’t Make Money Yet – And Why That’s Still Valuable

24:57 – The $36K Newsletter Exit: How a 15K, Subscriber Industry Audience Became a Strategic Acquisition Worth 3X Revenue

Key Takeaways

➥ Strategic value can beat revenue. Andrew bought Pigeon for $5K because he was its #1 user and understood its potential, even though it had $0 revenue.

➥ Cheap deals can hide expensive problems. The $5K purchase came with a $12K Google pen test, technical issues, and ongoing infrastructure costs.

➥ Ownership means owning every problem. Servers, security, APIs, compliance, and unexpected fires became Andrew’s responsibility after the acquisition.

➥ Energy and focus matter more than time. Andrew eventually understood why the original owner walked away: sometimes another opportunity simply deserves your attention more.

➥ Small acquisitions can still create real returns. After about six months of improvements and cost-cutting, Andrew sold Pigeon for $30K+.

➥ Buy where you have an advantage. Knowing the product, customer, or market deeply can reveal opportunities that traditional numbers miss.

➥ Sometimes the best deal starts with asking. Andrew found opportunities through relationships, Twitter, and direct outreach,not just acquisition marketplaces.

About the Guest:

Andrew Kamphey is the founder of Better Sheets, a Google Sheets tools and training platform he built in 24 hours and grew into a 4,000+ member business. A serial acquirer, Andrew has bought and exited multiple digital products, including Pigeon, an email CRM he rescued from shutdown and later resold on MicroAcquire. With a background spanning cruise ships, LA television, and indie newsletters, Andrew brings a scrappy, buyer-first approach to building a portfolio of small, profitable online assets.

Connect with Andrew Kamphey

Transcription:

I was not in full control of what I was able to work on and for how long I was working. Because something happened the Wednesday after I sent the money. So I sent the money for this to Pat Walls on a Monday. I sent him $5,000. And on Wednesday, my life changed.

Hey, I'm Jaryd Krause, host of the Buying Online Businesses podcast. And today I'm speaking with Andrew Camphe. He is the founder of Better Sheets, which is a Google Sheets tool and training platform he built in 24 hours and has grown to over 4,000 business owners and members. He's a serial acquirer. He's well, he's acquired a business, and he's bought and exited a digital product, including Pigeon, and then a CRM he rescued from shutdown, and he also resold two.

For these, on MicroAcquire. And he's got a background in cruise ships, LA television, and Indian newsletters. And Andrea brings a scrappy buyer thought process that can help you to acquire a business.

And also some great methodologies on scaling a business as well. And that's what we talk about in this pod. We talk about one of his acquisitions, we talk about two exits, and then we talk about his business, his primary business that he has scaled.

Significantly, what he's learnt through the process of doing all of this. So there's so much value in this podcast. And if you're thinking about buying a business, you are in the right place. Of course, if you haven't got my due diligence framework, make sure you take the guesswork out of buying a business by getting that. It's what I use; it's what my clients use. It's made people millions of dollars, and it's saved people millions of dollars. And you can get that at a link in the description. But now you go to the pod.

Andrew, welcome to the pod. Thanks for your time.

Thanks for having me. It's great to be here, Jaryd.

Thank you. I'm just excited to hear your entrepreneurial journey, to be honest. But a lot of people here listening want to learn about acquisitions, and you've had an acquisition you've sold; you've started as well. Why did you what prompted the acquisition? So you bought Pidgin, right? What's Pigeon? Why buy it? Or what even sparked it? Why would I buy an online business?

I bought Pigeon because I was literally the number one user. I was the power user of Pigeon. I knew the creator of it, Pat Walls. I actually met him once. We had a coffee chat bef way before he made Pigeon, and then he made Pigeon, and I was like, my God, you made the perfect thing that I need, I've needed for so long. A little app inside of Gmail. People might know, like, Street, people might know.

Think HubSpot sorta does this. Mail merging, automatic follow-ups, kind of thing. It did one thing really, really, really well. Which is that it had these sort of series of follow-ups inside of Gmail. It had the CRM inside of Gmail. I didn't have to go outside anywhere. I didn't even have to go to a Google Sheet. I could go to a Google Sheet. Yeah, I was the number one.

User. So what happened is, okay, so the actual story is I was the number one user. I thought this was the greatest thing ever made. I thought it was doing super well. But Pat Walls wanted to go and work on starter story, which he had made while making Pigeon. And it was going way better for him, not realizing that there were, like, I think about thirty users total on this thing. And he sent an email and said, I'm shutting it down.

Right, okay.

And I waited until, like, okay, so he said, I'm shutting this down in a month. And then twenty-five days later, I was like, I'll buy it.

You have five days left.

Well, I actually had zero days left. I said I would buy it, and then I forgot the exact timing, but essentially he killed everything. He killed all of the subscriptions. He turned down like was like, day zero was turning down everything. And so it was actually a very short negotiation. We knew each other, and he was also shutting it down, so it didn't really matter. But it was like such an uphill battle from there for me.

Yeah, I bet he was halfway through shutting it down. So you already knew him, so that's how you kind of that's why you kinda reached out and thought, you know, there's trust there already.

I knew him; I knew him, and I got the email. I think I replied to that exact email that he said, I'm shutting it out. So, like, knowing him just helped me understand that he's he's an another builder like me. He's in online business.

I knew the story was coming up. I knew that he had worked on it. So it ha it helped. It's just I I don't know if I really had to know him to write an email like, Can I buy this thing you just shut down? I don't think I needed to know him.

Yeah.

Fair, I mean anybody could have emailed that. So how did you go into acquisition, like acquiring it and structuring it and getting the valuation? Because this would be your first acquisition.

There was no valuation. I think I said I'm forgetting; I actually should probably bring up the email because it was really quick. Cause to him it was zero dollars. And to him, shutting it down was not shutting it down because it was not necessarily doing badly per se. Shutting it down to him meant he could work on the project he wanted to work on.

Yeah.

Yeah, energy, focus, time. We talk about time and time wasting and time this, but it really is more about energy and focus. Like, I think it was like really quick. I think the I I might have offered like two thousand dollars or something, and then he was just like I actually don't exactly know. We got to five thousand. It was five thousand dollars that I bought it for.

Cool.

Right. And what was it making? Do you remember what it was? There were still thirty users? And what was it making?

Zero, I mean, 'cause he shut down all the subscriptions; it was zero dollars. Beforehand, I didn't know this, but there were only like thirty users of it. What's thirty times? Well, I forgot what the price was; it was like twenty bucks?

Yeah. Okay.

Damn. Okay.

Okay. So yeah, I mean, it's pretty close to like a one-point-five multiple basically if you're gonna value it then. So if it's twenty bucks a month, you know, yeah, it's a hundred and what is it? Two hundred and forty a year times thirty members. So yeah, it's cl it's pretty much a one multiple if you're gonna value it, which is good.

Yeah, but the valuation it it it's not a one-to-one thing 'cause it's zero; it really is zero dollars. And really what I realized from this execution of this is there is some it's not a it's a not a multiple, but it's just a base value of, okay, I've put in five thousand hours into this or something. Pay me the developer cost of that, or half that cost, and get me some semblance of something out of this.

Yeah, yeah, absolutely. And then what did you do with it? Did you just use it for yourself? 'Cause I think it depends on the seller, right?

A lot of other stories around this. Okay. Get ready. So one thing I didn't mention yet, and it is the biggest reason why he shut it down and is the biggest reason why I ended up selling it, is that he needed to do a pen test for Google.

So it was an app inside of Gmail. So it needed restrictive API access. And so he needed to pay a third party to audit this, and he had already done this a year ago. And this was now coming up to the one-year anniversary, where he had to pay twelve thousand dollars for this third-party pen test. Well, an app that's making less than twelve thousand dollars a year is not going to be You're not gonna pay another twelve thousand dollars.

And so that was huge, and maybe I should have mentioned that earlier, but that was the that was like the huge reason why he was like, I'm not paying this anymore, I'm done. And so that was a huge cost.

So I had to pay that. I had to go through that test. So it wasn't just pay the money and be done. It was that I had to fill out a ton of forms. I had to go through a process. I had to go and hire the pen test company that was specifically not recommended, but there was like a short list from Google. And there's a whole other story too. Like, do you want to go talk about that first? And then I have a whole other.

We don't need to go into the pen test, but like, what did you do once you got the pen test and completed it? What did you I'm just curious- did you try to get users back on and make money out of it?

Yeah, I was so into it again. I was a power user. I love this thing. So I was like the best evangelist. Maybe not the best evangelist, but I was an evangelist and the only one of like, " This is the coolest thing you could have. It's great for sales teams, it's great for indie hackers, it's great for small businesses, it's great for online business, it's great for services.

I thought, my God, there are so many people outside of the indie hacker world. Like we're all in it, and Pat Walls and a few other makers are sort of in this sort of Twitter indie hacker world and indiehackers.com, but there are so many more creators and service businesses outside that could really use this thing. And I thought, my, there is so much potential here.

So yeah, I tried, but there was a huge there was something else going on.

What else was going on?

Okay, so also I don't wanna I don't I don't wanna go before I go on to this other story that's gonna take us a whole other route. The pen test was not like, just get it done. As a solo maker and owner, I'm the only person running my business.

It was horrible to go through. And when I completed it, I felt like I had entered into a new world of, like, this is what owning a business is like. It's not really running the business and all, like whiteboards and cool stuff. It's like, I had to go and figure this all out.

One fire after another fire that you've got to put out.

But this was, yeah, the fire wasn't like, I'll just go grab a fire extinguisher, and I'll help out a little. No, this was all on me; it was all pressure on me. But then, going through it, I was like, my god, that's it. Like it's done. Like I have now done this thing that n very few people in the world have done. So it was very empowering, except there was something else going on.

It's being an entrepreneur, there are so many challenges. And so I know that it was a massive mission to get through this pen test. Once you did get through it, how did you start to get your users back? How did that work? And start earning revenue for this again.

Everything I could do, but I couldn't do much. Like the t my my time was not my time anymore. I was not f in full control over what I was able to work on and for how long I was working because something happened the Wednesday after I sent the money. So I sent the money for this to Pat Walls on a Monday. I sent him five thousand dollars, and on Wednesday my life changed.

No, because I found out I was gonna be a dad.

Wow. Okay. So you bought this app, and you found out you're gonna be that.

Wait, wait for it. So yeah, it was like a weekend. I think it was like a Friday to a Monday. The acquisition happened. On Monday I sent the money, and I was just like, Cool, this is my life now. I'm get to I get to steward this. I get to promote this. I get to help people like I have been helped doing my business. I love this. And then on Wednesday I get a call from an ex-girlfriend. I don't know how much you want to put in here.

I broke up with my girlfriend,d and then seven months later she calls me and says I'm eight months pregnant. And so that was on Wednesday. I found out I was gonna be a dad. She was pregnant right now. She just found out she was pregnant that day. And I said, Okay, let's figure this out. And then a week later, my baby boy was born.

Well early. So your boy was born early.

Yes, well, I didn't know anything. She didn't know it either. She didn't know she was pregnant. Long story there. Short story, I don't know. But yeah, he was born premature too; he had to spend seventy-two hours in the NICU under UV cause his iron levels were low. Literally, I was like in the hospital for a week because there were now that we knew she was pregnant, there were complications, there were issues.

And then we thought everything was fine and dandy, and then he was born. And then he had to go into the Nikku for three full days. He came out like a hot potato.

I bet. Yeah. Premature babies it's there's there's so much risk in that. Wow, okay. So I guess is that why, being a dad, becoming a dad and not having much time for Pigeon- is that why you eventually went on to sell it?

I sold it because I just could not handle it. And the reality of why Pat sold it sort of haunted me for the next six months. I probably could have figured it out eventually. I probably could have done something. But then I realized a few months into this, this is exactly the mental state that Pat Walls was in. And he was like, looking at it, okay.

This'll work. But here's this other thing that just absolutely works, and it doesn't drain my energy. There were literally- I took the morning shift- so with my wife, we got married; we're happily married now.

Congrats. That's awesome. Thanks. Ends up being great; that's this story.

And he's happy. Yeah. He's now five years old. He's totally fine. No problems from being premature. We thought he would have some lung issues. Might show up maybe later in life, but he's happy and healthy and running around. A little too fast for my taste. Slow down. my god, my god.

So it was like a baby; I'd wake up every three hours, and I would go and restart the servers. So it was literally like a baby would wake me up, but then I actually had to go and figure something out and fix something and and sir do something on the servers. And I was like, my god, what a weird benefit of this horrible situation.

Myself personally, just getting into DNS settings and hosting and domain stuff and servers and all that sort of stuff, it's just it's not my thing, and it stresses me out,t and I couldn't imagine doing that while being sleep-deprived and having a baby. So well done to you. So what was the reason what was the reason you ended up selling it then? And when did you sell it? How long did you have it for?

About for for about six months.

And I actually sold so this is sort of a weird little kind of history that could have taken many turns. I could have just kept it. Wasn't losing money. I wasn't losing sleep because of it yet. And also I figured these technical things out. Like, over three to six months, I fixed all of these issues. I reduced the cost substantially.

You had members paying now within six months.

Yeah, okay.

Yeah, I got a few, a couple of payments, sorry. A few paid users did come back and were happy to have someone stewarding it. I pushed the hell out of it. Product Hunt launch. I didn't do any advertising because it wasn't I didn't really want to pour gat fire on poor gasoline on the fire. I wanted to fix the technical issues. I did. The ser server was half the cost by the time I was selling it; the app.

was in a much better state, but still needed some technical stewardship based on the fact that it was in Gmail and and deal dealt with Google. Someone had to deal with that very much. Sorry, was that the answer to your question?

Well, yeah, no, it was that you were making money. The business was not going backwards when you sold it, which is great. So what did you sell it for then?

Okay, so the cost was five K for paying for it, then twelve thousand for the pen test, and then I substantially decreased the server cost. I think month to month it was less than a hundred bucks. So that's what, another twelve hundred for the year.

Compared to what was it before? Cervicos.

At least double that. It was I reduced a lot of overhead and just fixed up a little bit of the technical issues that were sort of causing the rising costs. Which, in the grand scheme of things, even two hundred, three hundred bucks a month or five hundred bucks a month for infrastructure is not anything.

So it's five grand for the purchase, ten grand for the pen, twelve grand for the pen test, about twelve hundred a year in server fees. So we're at about the bottom of my mass there, eighteen thousand two hundred basically.

Yeah.

Yeah, and I sold it for just over thirty thousand.

Cool. And you had it for six months.

Yeah, just for six months; later, it's not a huge win. It's not like a six-figure; it's not a slam-dunk sort of thing.

Yeah. Yeah.

But I think it's actually fairly difficult. I think it's like, for the size of what it was, for the amount of users that had it,t that was on it. I think it was like okay.

Yeah. I mean,n I think a lot of people listening would be like, hang on a second, like you poured more money into it than you wanted to or thought you might need to. With the pen test, it's an absolute ordeal there.

But you've made money, and people would see that as, like, okay, a six-month project. People that are starting- not everybody has a hundred grand or fifty grand to go buy a business, you know. So a lot of people here listening are like, Well, that's a possibility, absolutely.

Froze up. man. Is it me? No, I think it's both of us. Let's just leave it recording and see what happens. Can you hear me? I you you froze up, sorry. Was it me? Yeah.

No, it was not you; it was my internet that just bumped me off. So where did I where did I where did I freeze? Do you remember?

The last thing I heard you say was you were commenting that after the cost of the pen test, after some costs, it was, and then I don't know the end of that. You were saying some people might think.

Some people might think that, you know, it's not everybody who gets the chance to, or has the money, I should say, to buy something for a hundred grand or seven figures. They might be starting with five to twenty grand.

And so for somebody that can buy something like this and get through it in a six-month process and make a bit of money, it's pretty cool. But my question to you, Andrew, is like, would you do this again? Like, being you know, with Better Sheets, you know, would you look at doing an acquisition for Better Sheets?

Like it it doesn't need to be a merge, but it could just be something to add to the portfolio, and you grow and make a bit of money from it. Or would you do something completely separate? Like, where would you do it again? Yeah.

Yeah, I know if I would do it again versus like can I do it again? Do I want to? I built Better Sheets to be like the ultimate last business for me, like something nobody else could do. Making things that only I really wanted to exist in the world.

I have so many revenue streams with Better Sheets. I really built a business around the joy and the things that I loved doing and wanted to do and thought I could do better than anyone else could and that no one else would think of doing it.

Cause I make stuff. I say that about Better Sheets. However, I have side projects and things that I make that are not part of Better Sheets. Would I sell those? Sure. If this is a strategic buy, if somebody really wants this and could use it.

And it could live on, like I'm not making the thing because I wanna sell it for a hundred X cost. Usually the things that I make, I'm making because I want them to be like, I can't find this anywhere.

You want the tool, yeah, 'cause it doesn't exist.

Yeah. I just made answer dot com. This is it was a complete side project. I just made it like a month ago. It's Answer, if you spelled Answer like a dinosaur. A N S A U R. And it just provides you with thousands of questions about your niche topic, which is like, they're already asked; there's already AnswerThePublic.

Neil Patel has a answer the public. There are already these things that exist, but they're really general. I was like, I wanted the question, and I wanted the volume, the search volume.

And so I just went and made it. And then when I made it, I was like, my wife and my son, this is so weird. A dad thing again. My wife and my son left for a week to go back to her home. And so I made the mascot of that project, my son, a dinosaur. And so he was just there with me the whole week, watching. Like I'm yeah.

But that thing literally has no users now. Like, it has users, but like no paid users; nobody's using it. I can't get anyone to pay for it. But it exists, and I'm like, maybe in a year or two it would I'll figure out the like thing to make it boom. But I don't care. Like, I'm make I'm makingngbetter sheets, and I needed it for better sheets.

Well yeah, that's so you're building things for better sheets rather than acquiring things. What, when you say build weird thing, I also, as a side project to that, I was playing around with talking to AI, and I wanted to test out answering questions.

So if you have a bunch of questions and you're the expert or whatever, you have experience doing something, and you just want to answer questions, I wanted to test talking to AI and then creating something out of that. But instead of just doing that, I ended up making a game where you inv interrogate suspects.

And try to figure out what,t how they did it. Not what they did, but how they did it. And so I made this like five-minute game that all my friends absolutely love, and they all did it. And I was like, wait, this is another thing to make. Like, I just enjoy making fun things that I'm like, this doesn't exist. Yeah.

Yeah. And so with that, what do you you don't have a long you;; you just enjoy making them just for the sake of making them,m having them? You don't have a plan with them; you just make them, or like, have you ever thought like, Hey, I enjoy this, and then when you s stop enjoying it, selling them?

I mean, maybe is that a good answer?

Well, it's of it's it's there is no wrong or right answer. It's just a thought process: you've built this thing, like 'cause I can love something for six months. I can love something for three years or for life. And everybody has something that they're passionate about for a certain period, and they're no longer passionate about it, I would say anyway. And, like that's I think that's the best time: you've built something that there's somebody else in the world that would take this and run with it and build it or use it differently or carry it on, and have, like, we sort of talked about at the start of the episode, it's not about time because it's more so about energy and focus.

After all, you're not just clocking the time that you're actually building it. You're thinking about it when you're waking up and going to sleep, sort of thing. It's the energy and the focus on it. And having somebody else put that into it could carry it on.

Yeah, I- that's just why I ask, you know, 'cause a lot of these things that you build are valuable, and it doesn't sound like you're trying...

. I think I think from seeing the two things that I've sold that were strategic buys, how they were bought, I think that has informed me of why I may not really think about selling, 'cause it's just not very.

I don't know what the word is, but basically the newsletter that I sold from before this- before, sorry, the newsletter that I sold- it was a strategic buy as well. It was someone who needed a media aspect to their business. And I was super excited to see that somebody would take it on. I needed to switch focus to something else. I didn't want to. I was in the influencer marketing industry, and I didn't want to be in the influencer marketing industry anymore.

Funny, cut to six years later, and I'm a YouTuber on YouTube doing Google Sheets.

Yeah.

But at the time, I actually really loved the idea that somebody else would take this over and do way different things. The guy who bought it was like, How did you do with Facebook ads? Did you do Facebook ads to grow it?

And I go, I spent like five hundred dollars. I tried it out. I it it worked in this particular way. This is the cost of acquisition. This is how many people I got from this particular thing. And he goes, Okay. And he bought it.

was and is like a Facebook ad, not a guru. He runs a company that does Facebook ads. So, like,e he knew Facebook so much. And his point was I'll just pay a bunch of money and grow it. He did. He did that. I forget exactly what he- I, he, he got to his goal. He was like, I want to get to twenty-five thousand subscribers. He got there.

How did you find this guy for the sale?

Did you use it for the newsletter? He found me. He actually DM'd someone on Twitter, thinking they owned it. It was it ended up being a friend of mine who was like, Hey, this guy's asking if he could buy and it wasn't to buy, it was like Do a deal or something. He wanted to buy it, the newsletter. I said, How about we go fifty-fifty? Like, I'll continue running it; you pay fifty percent for it, and then we'll run it together.

And he goes, Okay, that would be a different negotiation. I go, Okay, you can have the whole thing.

And so how did you value that then? Like, did you value a yeah. How did you 'cause it was earning revenue, or if not, how did you value that?

Had sponsorship deals, and I had an internal process on how to get continual sponsors. And there was a whole thing I was working on behind the scenes. Behind the scenes, slash in front of the scenes, but with readers trying to build an app and build a platform. There were a few sort of bits and bobs of what I tried to do.

One of them still exists. I think it's called influence.directory. I had already built that,t and it was going to be sort of an influencer marketing industry platform. And that was the idea that I was gonna do. He just wanted to run a newsletter. Great. Buy a newsletter. You can run it.

Great businesses, great business models, yeah.

So there was a bit of technical stuff behind it, a little bit, but it wasn't very interesting. Wasn't making money that way, but it was making money through sponsorships. And so we just did. Safra, it ended up being, let's say, $36,000. I sold it for. It was a 3X multiple on the actual cash, I think. He wanted to pay 2X revenue for it. I we we ended up getting $36,000, though,h for it. Yeah, it was roughly $12,000 a year.

It's about twelve grand a year.

Yeah. I thought it was either, like, yeah, it was either just three X multiple or there was some other revenue. I also had some digital products. I'm I created the influencer's guide to Bali.

That's great. I laugh because that's where I live. And I'm not an influencer. Not like the typical type of influencer. I guess I may be in this space of acquisitions, but this was eight years ago. This was for people who were visiting, not living in Bali. This is what I literally found not found. I interviewed over a hundred and twenty hotels, got the ones that actually literally were like, " We want to work with influencers.

Here's how we want to work with them. This is who we want. Here's the audience we want. Here's what we'll give them. Here's when to email us. Here's what to email us. Here's the contact. Here are the dates that are best for influencers to come. What was very detailed and super useful to someone who's like, Hey, I wanna visit Bali. I have this kind of audience. Where can I go to who would be accepting of me? It was not a it was not how to get away with anything.

Yeah. And so with this email list, this newsletter, how many subscribers did it have when you sold it?

Say 15,000, I think. That's around 15,000. And he got it up to 25,000. The key, the key aspect of its sellable nature of it was that it was an industry newsletter. It was not just a newsletter for consumers. It was not like, " Hey, I'm interested in gardening products. If this is the gardening product newsletter, it was about the influencer marketing industry.

It was not about influencers, and it was for the influencer marketing industry. So everybody who subscribed was CEOs, CMOs, VPs, executives of beyond belief. I did a study. I did a report. I paid like 50 bucks and got a report. And it was like the average income level of a reader was over 200,000.

Yeah, exactly.

Wow, that's cool. Yeah. That's a highly profitable email list. Yeah, Andrew, you've done so many cool things in, like, starting a business and entrepreneurship. You've had two exits, one acquisition, two exits. You've got your primary business, and it sounds like you're gonna keep that and keep building it and maybe not even exit it one day, just, you know, give it to your son or something. But what is a what's an indie hacker?

Before we go, I want you to explain what the term indie hacker is to you? Because a lot of people have different ideologies around what an indie hacker is. Yeah.

speaker-0 (30:21.664)An indie hacker is just someone who independently codes their own website or some kind of technical project. It doesn't even have to be extremely technical, which is a sort of loose definition of the hacker part of it.

But you could produce some kind of code somewhere. Some people are doing apps, Mac apps, phone apps. Some people are just doing add-ons, like I make some Google Sheet add-ons as part of Better Sheets. I code my own website.

I learned to code to code my own website because I was a non-technical co-founder of an app that I never ended up doing anything, but I felt like I could do way more, way faster if I knew how to code, and I just learned how to code. But coding is a very general term, especially now with AI coding. If you open Cursor AI, you start creating a website.

Done.

Yeah, you just, yeah.

That's why I like the term hacker, like someone or builder, anyone who makes something online, a little bit of code. Like it pe people are making, like Elementor add-ons, WordPress add-ons. There are so many little pieces of code and technical things.

Even just making a website and a database of a w something online. I have a friend; she made a website where kids can listen to stories, and it has some kind of like dance element to the stories. So I think it was called Dance Stories.

Pardon me if I get that wrong. Sorry, Melly. That's her name. but she her boyfriend is a straight-on technical coder. She learned to code and was like, I want to make my own thing. Another one of my friends' girlfriends learned how to code and made a lymphatic massage app.

And it's like we need more of these just crazy things in the world where the help is not technical. You're not saying, I'm gonna send I'm gonna I'm gonna automate your LinkedIn for you. It's like I need to have some technical app that can help me relieve pain in my neck, or that's maybe not where the lymph nodes are.

Well, yeah, lymph nodes are, yeah, you can do a lymph node exercise. I've done, I know,w lymph node massages and stuff like that. I'm a bit of a no;o I wouldn't say I'm a bit of a health freak. I'm a massive health peak.

And I've done some weird woo-woo crazy health stuff. But yeah, Better Sheets, Andrew, what you built is exceptional. Tell, lik,e briefly to share how why would somebody use who who who comes to you to use better sheets and why.

Better Sheets is for Google Sheets users. So all it is, or what it originally was, is a bunch of tutorials just to help you make Better Sheets and have a better life inside of Google Sheets. It's turned into tools, templates, and tutorials for Google Sheets users.

I've made things like OnlySheets, which is, yes, it is the OnlyFans for Google Sheets. If you want to sell a Google Sheet, you usually have to share a link,k and it's available to everyone. So if someone buys it, they just share that link.

But actually, what OnlySheets does is add only the buyer as a viewer. They don't get a share URL. So it makes it much easier to keep track of your intellectual property. It also empowers people who are selling a service, and they add a Google Sheet into that service. They're like, here's my workflow for this. Here's this thing. So OnlySheets can also create a unique Google Sheet or Google Doc. It'snot only Sheets; it's also Google Doc, Google Slides.

It can create a new one for every buyer. So if you have someone you're onboarding, let's say you have a client, they pay you five to 10K, and you offer them all of your sheets, it will automatically copy all of those for them and give them access immediately. So tools like that,-little things I just made also- do you know Genius? Yes. So I've made the Genius for Google Sheets. I made like 1500 YouTube videos.

For the past few years, I have had another 600 videos on my website for members. I've now annotated all of those. And so as you're watching the video, you can say, What does he mean by that? It has a little annotation in the transcript, and you can go and research it on Better Sheets. It has a huge glossary, and it has deeper information to define those things. So you're not like, I don't know what he's talking about. What did he mention that for?

Explanation context.

Yeah, when you're watching a tutorial, if you didn't watch the 10 others before it, or you don't have a little this one word is gonna screw is gonna mess you up. And then there it is. That's a definition of it. I can go and see more about that. I just did that like last week. God, I make crazy templates. The craziest templates you've ever seen. Like big year, which is an entire year planner, but in one Google Sheet tab. That's really cool.

Whoa, yeah, that is cool. Andrew, it's fascinating to hear what you've done. Congrats on what you've built and your exits,s and if people want to s reach out to you, Bethesheeps.co, and I should maybe put your LinkedIn as well if you would like.

If you wanna my LinkedIn, sure; Better Sheets at Go is the best place to find me. I'm there's literally a wizard w widget. There's literally a little me; there's a little icon with my face in it that every member can click, and they can chat with me. Not an AI bot.

I love that. I love that. That's great customer support.

But I really hope this is helpful to people who are looking for a more approachable way to acquire. Like I I did it on MicroAcquire, but I also did it through Twitter. I've done it through personal relationships. People have acquired from me by just literally reaching out to anyone they could figure out who in this world. And the message got to me. Maybe the timing isn't right, but people should just ask.

Yeah, it's definitely right. They should. Yeah, honestly, I agree. Like, if there's, you know, a lot of my listeners and clients are looking for deals,s and the goal is to just make money. But if they have a specific thing that they do love and they like, then what's the harm in reaching out to somebody on LinkedIn, Twitter, email, and doing a bit of an outreach approach? Not a mass-called outreach approach, because that's a is something that you enjoy and like, but it's a great way to go about buying something that you can really enjoy, and that does make money.

And I really have to say,y and I really have to say, you do not know what's going on in other people's lives. You don't know if the timing is perfect or the worst thing possible. Like just reaching out as a human and saying, you know, I'm interested in acquiring this could potentially get you a partnership. It could potentially relieve someone's stress who's sitting there with a newborn baby. And like, what is going on in this world? You never know what's going on in other people's worlds.

Yeah.

That's a good point.

Thanks, Andrew. I'll put a link to Better Sheets in the chat. Thanks for your time. Everybody is listening. Thank you for listening, and I'll see you on the next one.

Host:

Jaryd Krause is a serial entrepreneur who helps people buy online businesses so they can spend more time doing what they love with who they love. He’s helped people buy and scale sites all the way up to 8 figures – from eCommerce to content websites. He spends his time surfing and traveling, and his biggest goals are around making a real tangible impact on people’s lives. 

Resource Links:

➥ Connect with Jaryd here – https://www.linkedin.com/in/jarydkrause

➥ Buying Online Businesses Website – https://buyingonlinebusinesses.com

➥ Download the Due Diligence Framework – https://buyingonlinebusinesses.com/freeresources/

➥ Sell your business to us here – https://buyingonlinebusinesses.com/sell-your-business/

➥ Google Ads Service – https://buyingonlinebusinesses.com/ads-services/

Buy & Sell Online Businesses Here (Top Website Brokers We Use) 🔥

➥ Empire Flippers – https://bit.ly/3RtyMkE

➥ Flippa – https://bit.ly/3wGa8r5

➥ Motion Invest – https://bit.ly/3YmJAmO

➥ Investors Club – https://bit.ly/3ZpgioR

*This post may contain affiliate links, so we may earn a small commission when you make a purchase through links on our site/posts at no additional cost to you.

Ready to get started?

Read More:

Share this episode

Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top