As a website investor you are usually head down in due diligence to worry about growing your website investment. But this is something that we need to incorporate in our website due diligence. Something that many website investors let fly right over there heads.
Don’t let that be you!
In fact, growing your website investment is quite essential to our success even if we are just flipping websites for quick cash. But certainly far more important if you are the ‘build a portfolio’ type and live off the investment for the long term, like me.
So how do we incorporate growing your website investment into our due diligence and how do we continue growing our investment as soon as we become the new owner?
You see there is one important thing you need to ask yourself about the website before even buying it. Which is;
Can I add value to the website and if so how?
This is why we do our due diligence to ensure the website fits our criteria before we invest. And our strict criteria should say to never invest in a website that you cannot in some way add value to!
By adding value to the business and growing your website investment, simply means using your own background knowledge or professional skills to help the business grow. For example maybe you are a personal trainer and you come across a website that is in the health and fitness industry. Obviously in some way you could add value to this business with all the knowledge you already have. You could write valuable and informative blog posts, give the best professional advice to customers and the list is endless.
Or if you once worked in customer service and find a website for sale which could be lacking in that area. That is a website that you can add value to, a website that may be a good investment for you.
When investing in websites, sometimes we can get caught up in our due diligence and forget just why the business may personally be a great match for us. Hence why you should always be asking yourself, can I add value to this website and if so how? Especially since you always want to buy an online businesses where you have multiple ways of growing your website investment.
So if at all you got anything out of this post, I hope you learnt that during your due diligence when looking at the best website for you to buy. Always remember the key to growing your website investment once becoming the new owner is to add as much value to your business as possible.